The Fountain Institute Blog
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Strategy Is What Designers Can Own (When AI Does Everything Else)
When AI does the design work, what's left for designers? Strategy. Learn how framing, influencing, and aligning make you irreplaceable in the age of AI.
What Makes a Good Strategy? A 10-Point Checklist
Most strategies are just goals in disguise. Use this 10-point checklist to test whether your UX or product strategy is actually a strategy.
UX Strategy vs Product Strategy: What's the Difference?
Understand the relationship between these two disciplines and why it matters for your career.
The UX Strategy Template Your Team Actually Needs [Free Canvas]
Learn the process behind a well-designed strategy with this free template for Miro or Figjam
Why UX Strategy Makes Sense in the Age of AI
Stand out and reduce uncertainty when everything is changing
The UX Strategy Behind Apple’s Liquid Glass
What is the design thinking behind Apple’s Liquid Glass?
How to Go from Reactive Design to Proactive Design with Strategy
Learn how to stay ahead of the game in design by being proactive and strategic
What is UX Strategy, Really? [Definition, Examples & Template]
Get an in-depth definition of UX strategy with relatable analogies, examples of UX strategies, and a template.
What’s the Best UX Strategy Course in 2026? A Comparison of the Top 10
Get a breakdown of every online UX strategy course that’s worth your time in 2024
Why Doing Everything is a Bad UX Strategy
Read this case study on failed UX strategy and learn how to avoid common mistakes in strategy work.
The Design of Really Big Things: Planet-Centric Design
How designers are evolving beyond user-centered design to tackle complex problems like climate change + 7 principles to help
I Fight for the User: Business-Centered vs. User-Centered Design
I want to tell you a tale of two worldviews. It’s a story of user-centered ideals. A warning: if you’re new to UX, this story may seem heresy to you.
The Double Diamond of Speculative Design
Learn how to use the Double Diamond to orient yourself in the territory of Speculative Design and explore what futures may hold.
What is Strategic Design?
Strategic design seeks to arm designers with 21st-century problem-solving skills to deal with big, messy problems.