LIVE

LIVE

Designing Product Experiments


Learn how to test product ideas and influence decision-making.
6 Weeks Part-Time Online

Coming soon

    Upgrade your innovation skills.

    (and start designing with data)

    Testing in discovery and delivery

    Test desirability, not just usability.

    Validate ideas rapidly with lo-fi experiments that uncover early signals of success before investing in hi-fi design & code.

    Behavioral data is real-world data

    Turn prototypes into experiments.

    Tackle assumptions with believable innovation tests that turn your design skills into innovation skills.

    Product strategy starts with decisions

    Remove the guesswork.

    Build evidence for ideas and make better product decisions with the most trustworthy source of all: real-world customer behavior.

    Live product experiments innovation testing course

    Who is this course for?

     

    Product & Service Designers

    Learn the testing methods to help you generate evidence for design ideas before your team wastes time building things in code.

    Product Innovators & Consultants

    Learn an end-to-end process for testing business ideas with a hypothesis-driven mindset to kickstart your consulting career.

    Future Product Leaders

    Learn the mindsets and methods of experimentation to lead your team with a rapid experimentation system used by companies like Amazon, Netflix, and Google.

     

    Titles this course can unlock:

    Senior Product Designer ✦

    Innovation Consultant ✦

    Growth Designer ✦

    Founding Designer ✦

    UX Researcher ✦

    Business Designer ✦

    Innovation Designer ✦

    Senior Product Designer ✦ Innovation Consultant ✦ Growth Designer ✦ Founding Designer ✦ UX Researcher ✦ Business Designer ✦ Innovation Designer ✦

    What you will learn in this course

    Workshop 1

    Product Discovery Experiments

    Test concepts early to generate evidence for your design ideas using a Minimum Viable Experiment in early-stage innovation work.

    Workshop 2

    ◎ Experiment Design

    Design scientifically-sound experiments that save time through mapping and testing assumptions in your ideas first.

    Workshop 3

    ⏛ UX Metrics

    Measure what matters and learn about customer behaviors & attitudes in this deep dive into user experience metrics.

    Workshop 4

    ❏ Fake Door Experiments

    Get a deep dive in testing the desirability of a product or feature with this highly effective type of product experiment.

    Workshop 5

    ⍄ Product Delivery Experiments

    Learn how to do advanced usability testing and set up statistically-sound A/B testing so you can learn even in the delivery phase.

    Workshop 6

    ✷ Experiment Analysis

    Learn how to analyze your experiments systematically and turn testing data into insights and decisions with your team.

    Designing Product Experiments Course Brochure

    Course Brochure

    Want more info about the course? Get the class breakdown, learning outcomes, and weekly schedule in this PDF.

     
    Jerome Bertrand designer

    “For many UX designers, bridging their daily practice over to data-driven design discovery and delivery can be a a great challenge. This course acts like this perfect, solid bridge. It's very compact, full of stuff and good personal guidance to reach the other side. It gave me the tooling and insights about data-driven product design experiments I can actually use in any design process and with more, real confidence data provides. Particularly appreciated the jump from setting a big idea experiment to analysis and planning next steps!”

    Jerome Bertrand
    UX/UI Designer & Teacher
    View Linkedin

    Read More Testimonials →

    Get a Free Course Preview

    Enter your email to get a FREE 60-minute masterclass in Designing Product Experiments

      You will also get an introductory email series on Designing Product Experiments. We will never sell your data or send you spam. Unsubscribe at any time with one click. Privacy Policy

       How you will learn product experimentation

      live interactive Miro workshop

      Live, Interactive Workshops

      Packed with participation, not lecture

      Group & Breakout Discussions

      That encourage diverse opinions & perspectives

      Miro Templates & Frameworks

      To apply your learnings immediately

       

      Real-World Assignments

      Based on your current position and useful for you

      2 dedicated coaches for your course

      2 Dedicated Coaches

      To guide you during the whole learning experience

       
      Emre Ozocal Designer

      “Designing Product Experiments was amazing. I prefer your course over NNG ones to be honest. I literally learned stuff. Thank you so much 🙂”

      Emre Ozocal
      UX/Product Designer at Unique President
      View Linkedin

      Read More Testimonials →

      Your weekly course schedule

      We know you’re busy. Show up to the classes, and we’ll take care of the rest. So far, 98% of our students have completed the course. You can do it, too.

      Weekly Class Schedule for the Fountain Institute

      Total time: 6-10 hours per week (course times shown here based on Berlin Time CET)

      Classes start at 10:00 am San Francisco Time1:00 pm New York Time17:00 London Time18:00 Berlin Time

      Pricing

      Next Course Dates: 2026

      0 seats left

      Essential Seat €1195

      approximately $1,050 or £865
      (excl. VAT)

      • 10 LIVE, online workshops

      • Access to workshop recordings

      • 3 assignments w/ feedback

      • 15+ testing guides in the Course Hub

      • Lifetime access to course content

      • 3 Miro boards packed w/ testing activities

      • Cohort Slack channel w/ instructors

      • Discounts on future courses €600 value

      • 3 coaching calls during course

      • 3 coaching calls after course

      Sold out

      0 seats left

      Premium Seat €1495

      approximately $1,370 or £1130
      (excl. VAT)

      • 10 LIVE, online workshops

      • Access to workshop recordings

      • 3 assignments w/ feedback

      • 15+ testing guides in the Course Hub

      • Lifetime access to course content

      • 3 Miro boards packed w/ testing activities

      • Cohort Slack channel w/ instructors

      • Discounts on future courses €600 value

      • 3 coaching calls during course €300 value

      • 3 coaching calls after course €300 value

      Sold out

        14-day money-back guarantee

        We align with EU standards and offer full refunds within 14 days of purchase for any reason whatsoever. Read more in our terms & conditions.

        Get reimbursed for Designing Product Experiments

        Most of our students get funded by their company’s education budget.

        Here’s how that might look:

        1. Ask your manager about your education budget

        2. Get approval for the course

        3. Pay for this course with your credit/debit card

        4. Submit course payment receipt for reimbursement

        5. Get reimbursed in a future paycheck

        Learn how to ask for budget →

        Kenji Kaneko Designer

        “Jeff and Hannah are caring and passionate teachers. I feel that this course pushes Product (UX/UI) designers to think beyond the pixels to become more strategic thinkers who can start to influence product direction and vision.”

        Kenji Kaneko
        Product Designer at Cisco
        View Linkedin

        Read More Testimonials →

        Product Experiments Certificate

        Get certified in product experiments.

        After completing all three assignments, you will receive a numbered course certificate with the modules you completed. But your certificate of completion is only the beginning. Start practicing your new skills with learning opportunities after the course.

        Additional Learning Opportunities

        • Slack community

        • Alumni events

        • Monthly design talks

        • Online workshops

        Your Course Facilitators

        Jeff Humble

        Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped thousands of UX/UI designers break into the design field in my time as Head of Design of CareerFoundry. This program is based on the latest approaches in quantitative research and will help designers get more innovative with their product design work.

        Hear Jeff’s Story or View LinkedIn


        Hannah Baker

        Hi, I'm Hannah! I have been creating participatory learning experiences for over fifteen years. I began the first ten years of my career path as an artist and educator, then transitioned into brand and web design. I'm now combining my past two career paths to create learning experiences for designers in the middle of their careers.

        Hear Hannah’s Story or View LinkedIn

        Anna Stutter Garcia Designer

        “I cannot thank Jeff and Hannah enough for making such an enjoyable and effective course. Their workshop content and delivery, the artefacts and feedback helped me immensely in consolidating and improving my UX and UXR knowledge.”

        Anna Stutter Garcia
        Senior Product Designer at Babbel
        View Linkedin

        Read More Testimonials →

         Frequently asked questions

        Start learning about #Experimentation and #Metrics