LIVE
LIVE
Designing Product Experiments
Learn how to test product ideas and influence decision-making.
10 Workshops ✦ Part-Time ✦ Online
Coming in 2024
Upgrade your innovation skills.
(and start designing with data)
Who is this course for?
Product & Service Designers
Learn the testing methods to help you generate evidence for design ideas before your team wastes time building things in code.
Product Innovators & Consultants
Learn an end-to-end process for testing business ideas with a hypothesis-driven mindset to kickstart your consulting career.
Future Product Leaders
Learn the mindsets and methods of experimentation to lead your team with a rapid experimentation system used by companies like Amazon, Netflix, and Google.
Titles this course can unlock:
Senior Product Designer ✦
Innovation Consultant ✦
Growth Designer ✦
Founding Designer ✦
UX Researcher ✦
Business Designer ✦
Innovation Designer ✦
Senior Product Designer ✦ Innovation Consultant ✦ Growth Designer ✦ Founding Designer ✦ UX Researcher ✦ Business Designer ✦ Innovation Designer ✦
What you will learn in this course
Workshop 1
⍃ Product Discovery Experiments
Test concepts early to generate evidence for your design ideas using a Minimum Viable Experiment in early-stage innovation work.
Workshop 2
◎ Experiment Design
Design scientifically-sound experiments that save time through mapping and testing assumptions in your ideas first.
Workshop 3
⏛ UX Metrics
Measure what matters and learn about customer behaviors & attitudes in this deep dive into user experience metrics.
Workshop 4
❏ Fake Door Experiments
Get a deep dive in testing the desirability of a product or feature with this highly effective type of product experiment.
Workshop 5
⍄ Product Delivery Experiments
Learn how to do advanced usability testing and set up statistically-sound A/B testing so you can learn even in the delivery phase.
Workshop 6
✷ Experiment Analysis
Learn how to analyze your experiments systematically and turn testing data into insights and decisions with your team.
Course Brochure
Want more info about the course? Get the class breakdown, learning outcomes, and weekly schedule in this PDF.
“For many UX designers, bridging their daily practice over to data-driven design discovery and delivery can be a a great challenge. This course acts like this perfect, solid bridge. It's very compact, full of stuff and good personal guidance to reach the other side. It gave me the tooling and insights about data-driven product design experiments I can actually use in any design process and with more, real confidence data provides. Particularly appreciated the jump from setting a big idea experiment to analysis and planning next steps!”
Jerome Bertrand
UX/UI Designer & Teacher
View Linkedin
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Get a Free Course Preview
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How you will learn product experimentation
“Designing Product Experiments was amazing. I prefer your course over NNG ones to be honest. I literally learned stuff. Thank you so much 🙂”
Emre Ozocal
UX/Product Designer at Unique President
View Linkedin
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Your weekly course schedule
We know you’re busy. Show up to the classes, and we’ll take care of the rest. So far, 98% of our students have completed the course. You can do it, too.
Classes start at 10:00 am San Francisco Time⎜1:00 pm New York Time⎜17:00 London Time⎜18:00 Berlin Time
Pricing
Next Course Dates: 2024
0 seats left
Essential Seat €995
approximately $1,050 or £865
(excl. VAT)
10 LIVE, online workshops
Access to workshop recordings
3 assignments w/ feedback
15+ testing guides in the Course Hub
Lifetime access to course content
3 Miro boards packed w/ testing activities
Cohort Slack channel w/ instructors
Discounts on future courses €600 value
3 coaching calls during course
3 coaching calls after course
Sold out
0 seats left
Premium Seat €1295
approximately $1,370 or £1130
(excl. VAT)
10 LIVE, online workshops
Access to workshop recordings
3 assignments w/ feedback
15+ testing guides in the Course Hub
Lifetime access to course content
3 Miro boards packed w/ testing activities
Cohort Slack channel w/ instructors
Discounts on future courses €600 value
3 coaching calls during course €300 value
3 coaching calls after course €300 value
Sold out
14-day money-back guarantee
We align with EU standards and offer full refunds within 14 days of purchase for any reason whatsoever. Read more in our terms & conditions.
Get reimbursed for Designing Product Experiments
Most of our students get funded by their company’s education budget.
Here’s how that might look:
Ask your manager about your education budget
Get approval for the course
Pay for this course with your credit/debit card
Submit course payment receipt for reimbursement
Get reimbursed in a future paycheck
Learn how to ask for budget →
“Jeff and Hannah are caring and passionate teachers. I feel that this course pushes Product (UX/UI) designers to think beyond the pixels to become more strategic thinkers who can start to influence product direction and vision.”
Kenji Kaneko
Product Designer at Cisco
View Linkedin
Get certified in product experiments.
After completing all three assignments, you will receive a numbered course certificate with the modules you completed. But your certificate of completion is only the beginning. Start practicing your new skills with learning opportunities after the course.
Additional Learning Opportunities
Slack community
Alumni events
Monthly design talks
Online workshops
Your Course Facilitators
“I cannot thank Jeff and Hannah enough for making such an enjoyable and effective course. Their workshop content and delivery, the artefacts and feedback helped me immensely in consolidating and improving my UX and UXR knowledge.”
Anna Stutter Garcia
Senior Product Designer at Babbel
View Linkedin
Read More Testimonials →
Frequently asked questions
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If you’ve never worked in design, this course is not for you. This course is meant to get you a promotion in design, not your first design job. We design our courses for mid-career UX and Product Designers. We assume you know the basic UX/UI skills taught at universities and bootcamps.
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We’ll do everything we can to ensure you have a good learning experience. Each course comes with two dedicated coaches who can answer questions in class directly. After class, the coaches are available via Slack. If you need 1-on-1 help from a coach during the course, sign up for the premium seat, which includes 3 Course Calls and 3 Coaching Calls after the course. If you get into the first class and feel like the learning experience isn’t for you, let us know, and we’ll try to provide extra tutoring. You can read our refund policy here.
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Our classes are just like an in-person design workshop. We will have group discussions, Miro activities, 1-on-1 feedback, great tunes, interactive media, energizers, and lots of laughs. We think that our live classes are better than most in-person design courses. We use real-time tools like Butter, Miro, Slack, and Notion to make things as interactive as possible. We usually run a preview workshop for free before the course, so sign up to our newsletter if you want to get notified about the next LIVE class.
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We don’t believe that adult education should include any fluff or filler. This is a very intense course. Every interaction in the course is packed with purpose. Our courses are live and workshop-based courses, so we’re able to squeeze the learning into half the time of a 6-week, video-based course. The videos, frameworks, and templates remain yours to review after class. Our class schedule is intense, and we think that a 3-week sprint is the easiest timeframe to commit to for busy working designers.
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There are so many problems and opportunities for improvement at companies that we think it’s a shame to work on hypothetical class prompts in adult education. We encourage you to work on real-world challenges inspired or directly related to your day-to-day design work. We will guide you in selecting projects in the first week of class. You don’t need to worry about that before the course.
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Since 90% of the work happens in class, we highly recommend attending all classes. You’re an adult, so your attendance and assignments are entirely up to you. Students who miss classes tend to disengage from the community and slowly disappear. We don’t want that to happen, so we ask you to attend the classes. We’ll take care of the rest!
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First of all, we prioritize interaction over lectures. We used a variety of activities, breakout rooms, games, and tools like Miro, Butter + some green screen magic to keep you as engaged as possible. We don’t use Zoom for class so you will get to try something new. We switch up the pace every 10 minutes so that you never get bored. Zoom calls are exhausting, but our courses are not. All we ask is that you show up, engage in the class, and we promise you’ll have no problems paying attention. Many of our students comment that two hours of class time goes by too fast.
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We are a bootstrapped education startup operating at maximum efficiency without venture backing. We recommend getting your company to pay for this course. The majority of our students are company-funded.
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Most of our students fund their course with their company education budget. The advanced methods that we teach come from top product organizations like Airbnb, Netflix, and Google. The benefits of these skills will directly improve your company’s bottom line. The admission fee is a small price for the innovation this course will bring to your company. Learning advanced product design skills and building a lifelong design community might help you out, too ;) Learn how to ask for budget here
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We can accommodate group seats for companies. Reach out to hello@thefountaininstitute.com for payment details. We’ll be offering new course packages soon so stay tuned!
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Absolutely! You will get a credit card receipt from Stripe or Disco, our payment platforms, immediately after payment. If you require a full invoice, fill out this form to receive a complete invoice.
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Yes, many companies prefer to pay this way. Fill out this form, and we will send you an invoice that you can pay with a bank transfer.
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We record the workshops, and we will upload those recordings to your course dashboard. You will retain access to those videos and other reference material even after the course is over.
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We recommend that you have a fast internet connection and a computer that can handle Butter and Miro simultaneously for all classes. If you have an external monitor, it might help as well. There isn’t any pre-work. Just show up to class, and we’ll handle the rest.