Bi-Weekly Newsletter for Senior Product Designers

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    What to expect

    Every other Thursday, you’ll get a newsletter designed for seniors, principals, and leads.

    We aim to help you become a more strategic designer. You’ll get the latest news, advice, and tools to help you evolve your practice to the next level.

    Don’t take our word for it. Read it first ⇣

    • "Excellent newsletter! 👏"

      -Anja Lena Sack-Hauchwitz, Product Designer

    • "The content from Beyond Aesthetics is the gift that keeps on giving, keep up the great quality."

      -Andrés Campo, Chief Product Officer

    • “Great insight looking forward for next Thursday!!!”

      -Raja Iswarya S, UX Designer

    • "Good read!"

      -Michael Rae Daabay, Head of Product Design

    • "Great article! I love how you talk about the importance of finding problems rather than just solving them. It’s a great way to reframe our thinking when going into a project. Thanks for sharing."

      -Keith March Mistler, Experience Designer

    • "This is a fantastic article! Really though, puts “problem solving” into perspective. Discovering problems and being able to frame them to find solutions. That’s where it’s at. :)"

      -Jessica Webb, UX/UI Designer

    • "Loved this series, very useful. Thanks for sharing!"

      -Anna Jachimczak, Principal UX Strategist

    • "I love this! It was a hard pill to swallow but I guess one of the most important lessons I learnt in my career. Not just that, it helped me with my "happiness" at work too."

      -Noor Dar, Head of UX & Design

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    Meet the Author of the Fountain Institute Newsletter

    “Hi, I'm Jeff! Before founding the Fountain Institute, I helped tech companies in the U.S. and Germany go from early-stage startups to profitable international competitors. Now I teach strategy to designers and product people full-time. Doing so, I get to peek inside the world’s top product orgs and get to coach the brightest designers. I hope this newsletter can distill what I’m learning about the evolving role of design. My aim is to help you build a strategic mindset as a designer, builder, and leader.

    Get ready to learn and have a few laughs!”

    View Jeff’s Linkedin