Defining UX Strategy

After this course, you will know how to design any of these strategies! We use a strategic design process that will work well for UX, design, experience, and product strategies. However, you should be aware that product and business strategies are extremely high-stakes projects and often require delicate stakeholder management. Also, product strategy is seen as the domain of product management in most companies and business strategy is the domain of the CEO. Consider purchasing a Pro Seat to get one-on-one calls with Jeff during the course. That way, you will get extra coaching to ensure your course project is a winning strategy. Learn more about the process in this webinar.

If you’ve never worked in UX, this course is not for you. This course is meant to set you up for design positions where you have the agency to create a strategy. We design our courses for mid-career UX and Product Designers. We assume you know the basic UX/UI skills taught at universities and bootcamps. Learn more about the skills and processes involved in this FREE masterclass on UX Strategy.

Our classes are just like an in-person design workshop. We will have group discussions, Miro activities, 1-on-1 feedback, great tunes, interactive media, energizers, and lots of laughs. We think that our live classes are better than most in-person design courses. We use real-time tools like Zoom, Miro, Slack, and Notion to make things as interactive as possible. We usually run a preview workshop for free before the course so sign up to our weekly newsletter if you want to try out a live class.

Strategies should never be created alone. Since your team won’t be in the course, we will create a “proto-strategy” for this course. That way, you will have an iteration under your belt and feel confident to guide your team through the process after the course.

We highly recommend attending all classes since 75% of the work happens in class. You’re an adult, so your attendance and assignments are entirely up to you. Students who miss classes tend to disengage from the community and slowly disappear. We don’t want that to happen, so we ask you to attend the classes. We’ll take care of the rest!

First of all, we prioritize interaction over lectures. We used a variety of activities, breakout rooms, games, and tools like Miro, Butter, and some green screen magic to keep you as engaged as possible. We don’t use Zoom for class so that you can try something new. We switch up the pace every 10 minutes, so you never get bored. Zoom calls are exhausting, but our courses are not. We ask that you show up and engage in the class, and we promise you’ll have no problems paying attention. Many of our students comment that two hours of class feels like twenty minutes due to the variety of learning formats.

We can accommodate group seats for companies. Reach out to jeff@thefountaininstitute.com for more details. We’ll be offering new course packages soon, so stay tuned!

We recommend that you have a fast internet connection and a computer that can handle Butter and Miro simultaneously for all classes. If you have an external monitor, it might help as well. There isn’t any pre-work. Just show up to class, and we’ll handle the rest. If you want to preview the class approach, check out the free preview here to get a taste of the course content.

We record the workshops and will upload those recordings to your course dashboard within 24 hours of the class. You will retain access to those videos and other reference material after the course. That way, you can relax and enjoy interacting with the class instead of worrying about taking notes.

Yes, you can pay via bank transfer. Fill out this form here and receive an email with payment details for a bank transfer.

Absolutely! You will get a credit card receipt from Stripe or Disco, our payment platforms, immediately after payment. If you require a full invoice, fill out this form to receive a complete invoice.