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How to Design Product Experiments
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Tools Mentioned
The Experiment Cards by the Fountain Institute
Experiment Cards Instructions by Jeff Humble
The Test Cards by Strategyzer
A/B Test Calculator by CXL
Usability Hub, Maze, UX Mining, UserTesting.com for Advanced, Unmoderated User Tests
Recommended Courses
Designing Product Experiments by the Fountain Institute
Free Experimentation Short Course by the Fountain Institute
Free Analytics Courses by Segment
Free Statistics Course by Cassie Kozyrkov
Articles Mentioned
The Designer’s Guide to Testing and Experimentation by Jeff Humble
What is the Double Diamond Design Process Model? by Jeff Humble
The Myth of the Grand Unified UX Metric (Medium paywall) by Jared Spool
How To Set Up Hypotheses by Cassie Kozyrkov
Why Testing Everything Doesn’t Work by Teresa Torres
How Assumptions Mapping Can Focus Your Teams On Running Experiments That Matter by David J. Bland
Everything a Designer Needs to Know about Agile by Jeff Humble
Opportunity Mapping: An Essential Skill for Driving Product Outcomes by Teresa Torres
Fake Doors MVP by Tomer Sharon
MVE and MVP: Defining the Difference by Testrail
A/B Testing Tutorial: From Beginner to Pro in a Blog Post by CXL
Don’t Do A/B Testing [Rant] by Peep Laja
3 Ways to Design Better A/B Tests by Jeff Humble
Spurious Correlations by Tyler Vigen
Killed by Google by Cody Ogden
“Let me show you.” by Jeff Humble
Principles of Experiment Flow by David J. Bland
Why These Tech Companies Keep Running Thousands Of Failed Experiments by Ben Clarke (good intro to send your boss)
Designing Product Experiments, 22 days of live classes to build a Continuous UX Research System
Videos Mentioned
Is Design Metrically Opposed? by Jared Spool
Best Practices in Hypothesis Testing by Teresa Torres
Making Data Useful by Cassie Kozyrkov
How to Do UX Research Weekly by Jeff Humble
Books Mentioned
Lean UX by Jeff Gothelf & Josh Seiden
Continuous Discovery Habits by Teresa Torres
Testing Business Ideas by David Bland & Alex Osterwalder
The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca & Max H Bazerman
Designing with Data by Rochelle King, Elizabeth F. Churchill, and Caitlin Tan
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