Experiment Cards
Turn big ideas into experiments.
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Learn how to use the Experiment Cards
Version History
Version 2.4 December 20, 2023
Added back the pre-test decisions due to popular demand
Simplified the grey helper text
Changed steps 2 & 4 on the Analysis Card to be more understandable
Version 2.3 November 10, 2022
Updated cards based on feedback from Cohort 2 of Designing Product Experiments
Added “designed by” at the top
Changed Experiment Retro Card to the Analysis Card
Added simpler helper text to the Analysis Card
Updated prompts below target metrics
Version 2.2 September 7, 2022
Added prompts for statistical significance and control group on Experiment Card
Added prompt for the 3 outcomes of an experiment on Experiment Card
Made recap simpler so you can copy/paste from the Experiment Card to the Retro Card
Shifted the layout of steps 2-4 of the Experiment Retro Card to encourage connected decisions with observations and inferences
Version 2.1 September 7, 2022
Added A4 print version in the download package
Removed “Default Actions” as many people found the concept confusing and limiting
Changed “Evaluation Metrics” to “Target Metrics” to provide a target for the experiment instead of the Default Actions
Added a place to note when you will start and stop measuring
Added a place for the resulting data so that the experiment planning and results could be on the same card, allowing for easier scanning later
Changed “Learning Card” to “Experiment Retro Card”
Version 1.4 March 30, 2022
Simplified hypothesis descriptors for clearer description of cause and effect
Added prompts to encourage quick and dirty prototyping for “Test Setup”
Added prompts for better evaluation metrics in “Evaluation Metrics”
Changed “Learning & Insights” to Inferences and “Retrospective” to “Next Steps” in the Learning Card
Version 1.3 December 4, 2021
Added prompts for the 4 types of assumptions based on research
Added space for sections 3 & 4 based on expert feedback
Version 1.2 November 23, 2021
Split sections 3 & 4 to be beneath hypothesis to match cause with effect
Added prompts for all sections based on class feedback
Version 1.1 November 7, 2021
First public version released after extensive testing!
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