How to Lead with UX Metrics

Recommended Tools

• The Experiment Cards by the Fountain Institute

• Calculators by MeasuringU

• A/B Test Calculator by CXL

• Fullstory, Amplitude, Hotjar, Mixpanel, Google Analytics for measuring UX Metrics

• Usability Hub, Maze, UX Mining, UserTesting.com for generating UX Metrics

Recommended Courses

• Designing Product Experiments by the Fountain Institute

• Free Experimentation Short Course by the Fountain Institute

• Free Analytics Courses by Segment

• Free Statistics Course by Cassie Kozyrkov

Recommended Articles

• Understanding UX Metrics Part 1: Qualitative, Quantitative, Behavioral, and Attitudinal Metrics by Jeff Humble

• Understanding UX Metrics Part 2: Vanity, Actionable, Leading, Lagging, Correlated, and Causal Metrics by Jeff Humble

• Understanding UX Metrics Part 3: Sample Size, Performance, Preference, Perception Metrics by Jeff Humble

• A Guide to Task-Based Metrics (spot-based) & Study-Based Metrics (product-based) by Jeff Sauro, PhD & Jim Lewis, PhD

• What sample size do you really need for UX Research? by Kuldeep Kelkar

• Set Your Own UX Metrics Using Google's HEART Framework by Jeff Humble

• Standardized usability questionnaires: which one to use? by Dr. Maria Panagiotidi

• How many participants do you need for a usability study? by Dr. Maria Panagiotidi

• The Designer’s Guide to Testing and Experimentation by Jeff Humble

• The Myth of the Grand Unified UX Metric (Medium paywall) by Jared Spool

• What Does “Data-Driven” Mean in Design? by Jeff Humble

• The Most Important Idea in Statistics by Cassie Kozyrkov

• A/B Testing Tutorial: From Beginner to Pro in a Blog Post by CXL

• Don’t Do A/B Testing [Rant] by Peep Laja

• 3 Ways to Design Better A/B Tests by Jeff Humble

• Spurious Correlations by Tyler Vigen

• Why These Tech Companies Keep Running Thousands Of Failed Experiments by Ben Clarke (good intro to send your boss)

• Designing Product Experiments, 22 days of live classes to build a Continuous UX Research System

Recommended Videos

• How to Design Product Experiments by Jeff Humble

• Practical Statistics for User Research by Jeff Sauro, PhD

• Choosing the Right UX Metrics by Maria Panagiotidi

• Is Design Metrically Opposed? by Jared Spool

• UX Metrics: Measuring the User Experience by Ben Davison

• Handling Insignificance in UX Data by Jakob Nielsen

• Making Data Useful by Cassie Kozyrkov

• How to Do UX Research Weekly by Jeff Humble

Recommended Books

• Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics by Bill Albert & Tom Tullis

• Testing Business Ideas by David J. Bland and Alexander Osterwalder

• Quantifying the User Experience: Practical Statistics for User Research by Jeff Sauro & James R. Lewis

• Lean Analytics by Alistair Croll & Benjamin Yoskovitz

• Designing with Data: Improving the User Experience with A/B Testing by Rochelle King, Elizabeth F. Churchill, and Caitlin Tan

• The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca & Max H Bazerman

Learn Experimentation in a FREE short course

Get the 5-day email course on Designing Product Experiments and learn how you can level up in data skills for UX innovation work.