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What is Design Strategy? with Jeff Humble

Learn how design skills become strategy skills in this 60-min. masterclass

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    What is design strategy?

    A 60-minute masterclass on how design skills become strategy skills

    Millions of designers already create and influence strategy. What do these design strategists bring to the strategy table?

    Design strategy work is as vague and difficult to define as the problem spaces it thrives in. How do these designers tackle organizational and systemic challenges with their design skills? The toolbox of the design strategist is unique but not well documented.

    In this 60-minute talk, designer and educator Jeff Humble will provide an overview of the methods and processes of the design strategist so that you can start building your design strategy toolkit.

    See what it looks like when the designer's sphere of influence expands to strategy and systems...not just screens and brands.

    This talk includes

    • Methods of the design strategist

    • Strategic design process + free strategy canvas

    • Examples of design strategy

    We’ll share some of the top learnings from our LIVE course, Defining UX Strategy, so you will understand the process and skills needed to craft a unique strategy for your company.

    Attendees will leave with a new toolkit for designing strategy-related activities at work.

    Who should join

    • UX Designers that want to influence what gets designed

    • Product Designers that deliver endless roadmaps without strategic direction

    • Strategic Designers that want to learn new methods

    • UX Leads that want to use strategy to drive impact in their organization

    • UX managers want to coordinate their team's actions through strategy

    Meet the speaker

    Jeff Humble

    Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share what I’ve learned teaching strategy at the Fountain Institute.
    Hear Jeff’s Story
    View Jeff’s LinkedIn

    Recent event feedback

    • “super insightful 60 minutes, wish it would extend”

    • “Hi guys, today I watched your masterclass about UX metrics, and it was a REAL masterclass!!! I’ve been so skeptical whenever some webinar is for free. But after Continuous research, I was already like, “WTF!” And today again. You should create some pro-group or something”

    • “It was really insightful and amazing how you guys explained it.”

    Don’t take their word for it…

    Watch recordings of past masterclasses here→

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