A 60-minute masterclass on how to turn your design skills into innovation skills

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How do you test an innovative idea?

Innovation is more than a groundbreaking idea for a product or service. It’s about ideas that people actually want to buy.

This masterclass will give designers everything they need to turn ideas into customer-driven innovation.

What we’ll cover

Why iterative testing of button colors isn’t worth your time
How to design tests for radical ideas quickly & cheaply
How to prove and improve ideas with user behavior
The process & methods of innovation testing

Will that innovative idea be a hit or a flop? It’s hard to know if customers will adopt your team’s ideas. Working on an innovation team means a lot of guesswork and risks, especially when 72% of new products and services fail. [source]

But there is a systematic process used by the top innovation teams to turn ideas into innovation. It’s a system that designers can use to transform user-centered methods into innovative tests.

Testing can take the guesswork out of innovation, and it’s an excellent way to start designing with data…instead of the highest-paid person’s opinion.

Join this webinar about the process and methods of innovation testing from Design Educator Jeff Humble. You’ll walk away knowing how experimentation can be crucial in turning ideas into reality.

Questions we’ll answer

How do I get started in testing?
What kind of design methods make good experiments?
Can I test with qualitative data and small numbers?

Who should join

Product Designers that want to move towards product leadership roles
UX and Service Designers that want to work as innovation consultants
Product Leaders that want a process to de-risk their ideas before building them

We’ll share the top learnings from our LIVE course, Designing Product Experiments, so you can use testing to ensure your designs are on the right track.

Attendees will leave with a new toolkit to confidently own testing as part of their UX role and drive innovation work at their companies.

Feedback from past events

“Robust presentation. Useful staff on every level (methodology, logic, tools, etc.)”
“Great workshop, light while at the same time very practical and nice how you involved people with questions”
“I always enjoy The Fountain's events and leave knowing I have gained knowledge. So, more appreciation than feedback!”
“It was really insightful and amazing how you guys explained it.”

“It was a comprehensive overview on the topic and I additionally liked your personal thoughts, experiences and advices towards the topic! Thanks a lot!”
“great integration of information very much actionable”