Strategy Canvas
Design strategy grounded in research
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Version History
Version 1.5 Jan 19, 2026
Changed the title of section 3 & 9 based on class feedback
Simplified some copy and added new helper text
Version 1.3 November 15, 2023
Simplified the top area into 3, rather than 4 sections
Changed language of the top section based on feedback
Moved the insights section next to the challenges
Added prompts for company, customer, and competitor research
Changed Strategy KPIs to Strategy Objectives and moved all testing aspects to a separate Strategy Experiment Card
Version 1.2 October 1, 2022
Iterated based on class feedback
Added sections for “Business Impact,” “Strategy Release Date,” & “Retro Date”
Version 1.1 July 4, 2022
Optimized the canvas for cohort 1 of Defining UX Strategy
Added “Project Vision” and made insights less linear
Version 1.0 May 28, 2022
Designed the “Strategy Project Canvas” based on research for the course, Defining UX Strategy
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