The Insight Card

Write better research insights visually.

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    Version History

    Version 1.6 March 22, 2023

    • Fixed typo

    • Added the 3 Ws to the “insight context” section:

      • What is really going on?

      • Why is it happening?

      • Wow, this is a revelation!

    Version 1.5 February 15, 2023

    • Updated based on Cohort 3 of Continuous UX Research

    • Created a simple version without the insight checklist

    • Fixed the naming to include the dimensions

    Version 1.2 September 24, 2022

    • Improved from the feedback of cohort 2 of Continuous UX Research

    • Added section for a visual aid to include an emoji, illustration, etc.

    • Added prompt for supporting fact and resulting opportunity

    Version 1.1 August 18, 2022

    • Launched and tested at corporate workshop

    Version 1.0 February 28, 2022

    Got feedback for the creator? Send Jeff a message on Linkedin