What is design strategy?

A free 60-min. masterclass on how to turn design skills into strategy skills

What’s in this Free Masterclass

This free 60-minute masterclass is for anyone that wants to understand the possible domain of strategy for designers. Your teacher will be designer and educator Jeff Humble, who will provide an overview of the methods and processes of the design strategist so that you can start building your design strategy toolkit.

This masterclass includes

• Methods of the design strategist

• A strategic design process

• Overview of the role of Strategic Designer

• Intro to a free strategy canvas (with links to alternatives)

• Examples of design strategy

Who should join this masterclass

• UX Designers that want to influence what gets designed

• Product Designers that deliver endless roadmaps without strategic direction

• Strategic Designers that want to learn new methods

• UX Leads that want to use strategy to drive impact in their organization

• UX managers want to coordinate their team's actions through strategy

How design skills become strategy skills

Millions of designers already create and influence strategy. What do these design strategists bring to the strategy table?

Design strategy work is as vague and difficult to define as the problem spaces it thrives in. How do these designers tackle organizational and systemic challenges with their design skills? The toolbox of the design strategist is unique but not well documented.

See what it looks like when the designer's sphere of influence expands to strategy and systems...not just screens and brands.

4 Common Contexts of Design Strategy

In this free masterclass, we cover 4 common contexts of design strategy.

Design (supporting) strategy

designers helping with strategy is one of the most common ways designers can get into strategy. This talk covers some methods and skills needed to get involved in strategy projects or teams.

Design (team) strategy

Design teams need strategies just like everyone else. What does a strategy do for a design team, and which designers should create them?

Design (of) strategy

The design process of a strategy is not well documented, but the process should look familiar to UX, service, and product designers. This class will provide a high-level overview of designing a strategy.

Design (as) strategy

What happens when design is so integrated into the business strategy that you can’t tell the difference? This is the aim of many design maturity frameworks, and it’s a common goal for design strategy that this class examines.

We’ll share some of the top learnings from our LIVE course, Defining UX Strategy, so you will understand the process and skills needed to craft a unique strategy for your company.

Attendees will leave with a new toolkit for designing strategy-related activities at work.

Meet the Teacher

Feedback from Attendees

• “Excellent as always! I do not know how you are doing that, guys, but within an hour, I get information like nowhere else for the whole course 🤟👌” -Hana Burianova (from event feedback, see below)

• “Absolutely fantastic webinar today on #designstrategy. Thank you The Fountain Institute and Jeff Humble for a good one.” -Aurelia "Leli" Kare (see post in Linkedin)

• “Also, thank you Hannah Baker Jeff Humble for the fantastic masterclass you smashed last Saturday! Extremely insightful and inspirational 🐡 Looking forward to starting the UX Strategy course 🦑” -Andżelika Grodecka (see post in Linkedin)

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