Have you ever stopped yourself from asking a tough question at work because you are worried about the consequences?
What if it means going back to research? What if it means you have to change directions? What if it delays the project?
This talk will be an in-depth case study on how to ask the right questions in your product design work. Anna Garcia, an LX Designer at Babbel, will talk about she used a challenging question to generate insights for her team and ultimately, update her team’s product strategy.
The talk will cover:
Anna’s personal journey from question to strategy
How to ask the hard questions
Why you should always ask certain questions
About Anna
Anna is a Senior Learner Experience Designer at Babbel, a market-leading language learning product that teaches languages for real-world communication. Her focus is on uncovering and solving user engagement needs in the end-to-end learning journey. Anna loves using a range of skills in her day to day, from UX research, data analysis, and academic research to UX strategy, workshop facilitation, and knowledge sharing. Also daily, her cats and dog enjoy making flash appearances during her meetings and chime in suspiciously well-picked moments. Before joining Babbel, Anna did a Ph.D. in psycholinguistics at a research institute in Germany and was a language teacher prior to that. Now she continues to geek out in more fast-paced environments.
About The Guild of Working Designers
The Guild of Working Designers is a group of designers working in the field, an opportunity to support, commiserate, and activate one another. We build things for the real world. We turn ideas into reality. We don't just make things look pretty. We solve real problems.
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