Does that task fall under marketing or UX? Is this a question you or your colleagues ask in your office?
Marketing and UX both work with brands and products and must deliver engaging digital experiences to create value for their organizations. In this talk, Jesse Van Mouwerik will speak about his experience at Workstreams.ai, creating interdisciplinary teams to work on their shared goal of adapting their company’s brand to various touchpoints while keeping their message focused.
About Jesse
Jesse Van Mouwerik is a Berlin-based UX Designer at Issuu.com focusing on user research, user engagement, and brand identity. With an academic background in international relations, he writes and lectures on the role of art and storytelling in human-centered design and its role in addressing both business and civic objectives.
About the Guild of Working Designers
About The Guild of Working Designers The Guild of Working Designers is a group of designers working in the field, offering an opportunity to support, commiserate and activate one another. Designers in the guild build things for the real world. We turn ideas into reality.