FREE MASTERCLASS + RESOURCES
Strategy as the Human Layer
What Designers Can Own When AI Does the Making
A free 45-min. masterclass from Jeff Humble
The Problem You're Facing
You're executing faster than ever. AI tools let you build in days what used to take weeks.
But you're not thinking deeper; you're just executing faster.
Sound familiar?
More feature requests, tighter deadlines, same feeling of being overwhelmed
Speed without direction—shipping fast but not sure if it's the right thing
Stuck in execution mode while others decide what gets built
Your organization captures your efficiency gains, you get more work
The reality: When AI handles execution, the bottleneck shifts from "how fast can we build" to "what should we build."
What’s in this Free Masterclass
This free 40-minute masterclass is for anyone who wants to understand how to work with AI more strategically. Your teacher will be designer and educator Jeff Humble, who will provide an overview of the methods and mindsets you need to own the human layer above AI tools.
This masterclass includes
AI-proof leadership approaches
3 ways to own the human layer
Strategic skills to balance your growing AI skills
This Masterclass Is For You If:
You're a senior UX, product, or service designer who feels stuck in execution mode
You're a design lead who wants to guide your team strategically, not just manage delivery
You’re a UX researcher who wants more influence on what goes into the roadmap
You're exploring career transitions into strategy, product, or leadership roles
You want influence, not just speed, but in how products get built
Not for beginners: This session is for experienced practitioners ready to shift from craft to strategy.
What Makes This Different
Most design talks focus on AI tools, prompts, and execution techniques.
This masterclass focuses on what happens after AI makes execution instant:
When AI can make anything, the real work becomes:
Deciding what to make (not just making it faster)
Influencing what gets prioritized (not just executing what you're given)
Aligning team actions toward bigger goals (not just shipping features)
These are the strategic capabilities that will define the next era of design.
Why This Matters Now
2010s: "Can you ship features quickly?" → Agile, Lean, Speed
2020s: "Can you figure out what's worth shipping?" → Strategy, Judgment, Direction
AI commoditized execution. Strategy is the new differentiator.
The next few years belong to designers who can:
Frame problems (not just optimize solutions)
Influence roadmaps (not just react to briefs)
Align team actions (not just ship features)Meet the Teacher
About Your Instructor
Jeff Humble
Jeff has been teaching UX strategy since 2021, coaching dozens of senior designers through their first strategy projects at companies like Miro, Babbel, and Vinted.
He's helped product designers, leads, and heads of UX move from tactical execution to strategic leadership across startups, agencies, and global organizations.
Jeff's core belief: Strategy isn't just for managers and executives—it's a learnable skill for any designer who wants more influence.
Feedback from Attendees
“Jeff is an extremely clear communicator - he is so easy to understand, especially when there is quite a bit of information compressed into 45 mins to deliver. Superb communicator. And of course content was superb and useful too!” -Jin
“Hi i was the one that said the instructor is good for my nervous system. Many of the items stated should be general practice and common sense but this is what makes Fountain Inst above all else - the simple facts to do the right work. Keep it up!” -Nadia
“Such a cool insightful presentation.” -Mahtab
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