Strategy as the Human Layer
What Designers Own When AI Does the Making
With all of these new AI tools, surely we're finding time to do more strategic thinking, right?
You've seen the prototypes built in hours instead of weeks. Features shipped 4x faster. But your team isn't thinking deeper…you're just executing faster.
When AI can make anything, the constraint shifts from "can we design this thing in time?" to "should we really design this thing?"
In this free 45-minute webinar, you'll learn what designers own when execution is no longer the bottleneck, and how to develop the strategic capabilities that will define the next era of design.
You’ll get practical ways for designers to own strategy while AI handles execution.
What will be in this masterclass
These are the topics that Jeff Humble will cover:
The New Speed — How AI collapsed execution time across the industry
The Real Risk — What happens when you move fast without strategic clarity
Framing Problems — How to identify what's actually worth solving
Reactive vs. Proactive — How to influence what gets built, not just execute what you're given
Strategy & Your Career — Why strategic capability is what gets you promoted to design lead
Live Q&A — Your questions about developing strategic skills
The shift from execution to strategy
Most senior designers are fast at execution but don't have a voice in strategic decisions.
AI just made that dynamic worse. You can now execute 4x faster, but someone else is still deciding what to execute.
In this webinar, you'll see how strategic capability helps you:
Frame problems before jumping to solutions
Influence product roadmaps instead of reacting to them
Align team actions toward bigger goals
Move from "the person who makes things" to "the person who decides what to make."
Who should join this live online event?
✅ Senior UX, Product, or Service Designers…who feel like they're executing faster but not thinking deeper.
✅ Design Leads…who want to guide their teams strategically, not just manage delivery.
✅ Designers exploring career transitions…who want to move into strategy, product, or leadership roles.
❌ Not for beginners…this session is for experienced practitioners ready to shift from craft to strategy.
Strategy is your competitive advantage in the AI era
When AI commodifies execution, strategy becomes the differentiator.
This session shows you:
What strategic work looks like when AI handles execution
How to develop strategic capabilities (framing, influencing, aligning)
How to become the one on your team leading strategy ( let the Fountain Institute help there )
Meet Your Speaker
Jeff Humble
Hey, I’m Jeff, and I’ve been teaching UX strategy since 2021. I’ve helped coach dozens of senior designers through their first strategy in companies like Miro, Babbel, and Vinted.
I’ve helped product designers, leads, and heads of UX move from tactical roles to strategic leadership. My work spans startups, agencies, and global orgs where design needed a louder voice.
I hope this session will give you a glimpse into the power that I see in strategy, and I hope that you will see that strategy is for everyone, not just managers and executives.
Learn more about me on my Linkedin.
🧠 Join the 9th cohort of Defining UX Strategy (Feb 16 - Mar 30) and learn to think strategically, not just execute faster.