Convincing Stakeholders to Ship Awesome UX
Learn how to manage stakeholders so you ship logical versions and iterations of your UX work.
Slides from the talk
Check out the slides from Kevin’s talk on your time.
Event Info
Finding the clear steps to take when rolling out large design changes can be tricky; stakeholder management is key to releasing a great UX with healthy change management and avoiding a Frankenstein experience for users.
But managing stakeholders is never easy, and sometimes we compromise the UX for ease of development, speed to deliver, large amounts of variables in an experiment, or simply opinions in the organization.
We will dissect common struggles and pushback UX professionals receive and how to navigate them.
This talk will cover:
Techniques to manage stakeholder expectations and proactively connect heuristics to conversion rate optimization.
Methods to appeal to stakeholders driven by logic, emotion, or values.
Formats of communication that work best with visual, auditory, or kinesthetic learners.
About Kevin
Kevin Hawkins is a Product Design & Research leader born in Washington, DC but has lived & worked in 5 countries. With over 17 years of experience in user experience, product design, and data visualization, he leads a multidisciplinary team of designers and researchers who collaborate with engineers, marketers, and customers to deliver intuitive, accessible, and engaging solutions.
Before joining Amenitiz, Kevin was a Global UX Director at Glovo, a Director of Product Design at BookClub, and a UX Team Lead at Booking.com. He is also a seasoned instructor and speaker, having spoken and taught at GrowthTribe, General Assembly, AIGA, Hatch Conference, UXDX, Georgetown University, and more. As a gay, Liberian-American, he is passionate about building diverse teams and inclusive products and has enjoyed traveling to 60+ countries to learn from different cultures and grow businesses.
About The Guild of Working Designers
The Guild of Working Designers is a group of designers working in the field, offering an opportunity to support, commiserate, and activate one another. Designers in the guild build things for the real world. We don't just make things look pretty; we solve real problems. We turn ideas into reality.
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