We can build products our users don't need if we don't spend enough time on discovery. When we work collaboratively with our team and our users, we can discover insights that can have strategic effects on our product development.
But does that mean every team member needs to be involved in every step?
Sophia Höfling will talk about her learnings on how to build effective, cross-functional product discovery practices in this talk including:
Why it is important to balance discovery with delivery when building products.
Setting up teams to successfully run discovery collaboratively across design, product management, and engineering.
Building up a discovery toolbox.
Continuously co-creating with customers along the discovery process.
Creating a work environment that allows for continuous progress and learning.
About Sophia
Born and raised in Frankfurt, Sophia studied Industrial Engineering at the Technical University Munich as well as Technology Management at the Center for Digital Technology & Management (CDTM). After her studies, she helped build up the robotics and VR startup NavVis in Munich. She managed a cross-functional CX department crafting and operating physical & digital service experiences. After a short stint as a study fellow at the Copenhagen Institute for Interaction Design, Sophia joined the language learning company Babbel as a Head of Product where she co-led three cross-functional product teams to develop new learning experiences. Since April 2021, Sophia is leading product at Saiga. Saiga is an early-stage AI startup developing a digital assistant that supports people with their private life admin - the office-type work it takes to run a life, a household, a family. Sophia is a product person with a passion for humanizing technology who enjoys solving customer problems through discovery and rapid experimentation.
About The Guild of Working Designers
The Guild of Working Designers is a group of designers working in the field, an opportunity to support, commiserate, and activate one another. We build things for the real world. We turn ideas into reality. We don't just make things look pretty. We solve real problems.
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