Innovation by Design with Cristina Colosi
Event Information
Innovation and design share the goal of creating new solutions to problems worth solving - but while design focuses on the human side of the equation, innovation encompasses a broader perspective that also considers strategy, economy, and tech.
But what exactly is the impact of design within innovation endeavors?
Join us for an insightful discussion with Cristina Colosi as we explore the pivotal role of design in the innovation process and initiatives at Rainforest Alliance.
Discover how design tools such as customer journeys and service blueprints have been adapted to transcend the boundaries of desirability, addressing uncertainties surrounding the viability and feasibility of proposed solutions.
Learn how design innovation propels a collaborative, evidence-based, and user-centric transformation of organizational offerings.
This talk will cover:
The role of design in innovation processes
Adapting design tools for innovation challenges
Driving collaborative and user-centric transformations
About Cristina Colosi
Cristina is a Senior Service Designer working in the Innovation Team of Rainforest Alliance, a global NGO that leverages social and market forces to promote sustainable agriculture and improve farmers’ lives. She transitioned to design after a decade-long career as a scientist, which grounds her practice in evidence-based decision making, systems-level analysis, and experimentation.
About The Guild of Working Designers
The Guild of Working Designers is a group of designers working in the field, offering an opportunity to support, commiserate and activate one another. Designers in the guild build things for the real world. We don't just make things look pretty; we solve real problems. We turn ideas into reality.
🛡 Join the free community in Slack to network with designers before and after the meetup.