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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Strategy Is What Designers Can Own (When AI Does Everything Else) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Makes a Good Strategy? A 10-Point Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-strategy-vs-product-strategy</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - UX Strategy vs Product Strategy: What's the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - UX Strategy vs Product Strategy: What's the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - UX Strategy vs Product Strategy: What's the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - UX Strategy vs Product Strategy: What's the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-strategy-template</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-02</lastmod>
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      <image:title>Blog - The UX Strategy Template Your Team Actually Needs [Free Canvas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/65ee787c-28d1-4021-bcb3-9ce512b3ba20/v3.gif</image:loc>
      <image:title>Blog - The UX Strategy Template Your Team Actually Needs [Free Canvas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2b04ec67-4268-4704-b5ac-14e20f57a022/Strategy_Canvas-Breakdown1_Fountain_Institute-v1.5-1920x1080.png</image:loc>
      <image:title>Blog - The UX Strategy Template Your Team Actually Needs [Free Canvas] - Make it stand out</image:title>
      <image:caption>from the Strategy Canvas by Jeff Humble</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7fa68149-1941-4902-a729-c2f5c5bbce17/Strategy_Canvas-Asset_Preview.png</image:loc>
      <image:title>Blog - The UX Strategy Template Your Team Actually Needs [Free Canvas] - The Strategy Canvas</image:title>
      <image:caption>Design strategy grounded in research</image:caption>
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    <loc>https://www.thefountaininstitute.com/blog/double-diamond-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
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      <image:title>Blog - The Double Diamond Meets AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-strategy-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d6ab8369-478d-4ac0-adfe-2d7e2f4ed88d/UX_Needs_Strategy-Fountain_Institute.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bfcd7577-40b0-4619-80a1-625ea92bac45/UX_strategy_is.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/25cf8d3d-719b-49c9-8984-bf6f957545fc/decision-making_framework.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/62c8ac66-cffb-4e9f-936e-0d7303d6f8f1/UX_strategy_is_not.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/642b9bc1-2c2d-47f4-9399-cfc978a0f2f2/isolated_gamers.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2db4e01e-97ae-404f-97c2-9bb343862c79/demographic_of_wii.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/86fb6b55-ce3e-4ad5-9a87-bb838a768fb6/sales_of_wii.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c269111d-c3c0-457d-99fb-6c712a8dade8/UXS_Preview.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Learn how to design strategy in LIVE, online classes</image:title>
      <image:caption>Join this project-based program for designers that want to learn how to design winning strategies for UX, product, and business. Learn More</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/69a97058-fd33-456e-ae09-38a1be05d782/strategy_is_like_swimming.png</image:loc>
      <image:title>Blog - Why UX Strategy Makes Sense in the Age of AI - Make it stand out</image:title>
      <image:caption>from UX Strategy Info Session by Jeff Humble</image:caption>
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    <lastmod>2026-02-02</lastmod>
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      <image:title>Blog - 99 Diagrams Every UX Designer Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 99 Diagrams Every UX Designer Should Know</image:title>
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      <image:title>Blog - 99 Diagrams Every UX Designer Should Know</image:title>
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      <image:title>Blog - 99 Diagrams Every UX Designer Should Know</image:title>
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      <image:title>Blog - 99 Diagrams Every UX Designer Should Know</image:title>
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      <image:title>Blog - 99 Diagrams Every UX Designer Should Know - Want to level up your UX skills?</image:title>
      <image:caption>Take our course on UX strategy and learn to create a winning strategy that will align design and business</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-strategy-liquid-glass</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0236cce6-1f1b-4717-b283-ee1a391314a2/UX_Strategy_Liquid_Glass-Fountain_Institute.png</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6b891517-5f73-4583-acaf-0246b1c86990/Liquid_Glass_motion.gif</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>from Apple’s Liquid Glass launch video</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/09eac583-58c2-4b83-b20a-685e18851e31/Liquid_Glass_Devices.png</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>from Apple</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/98fc141f-37a3-4d0f-8729-469d9d6eef1a/Liquid_Glass_YT_Fail.jpg</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>LOL at this YouTube thumbnail fail from Apple</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/031e9322-bc27-4338-ba32-5bddfedc25d9/liquid_glass_issues_wide.png</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>Some examples where Liquid Glass breaks, according to the internet</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fccf8839-db9f-46a1-9ca7-c69c3eadad07/liquid-glass-design.jpg</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>Apple designers working on Liquid Glass</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e84b40b4-8fd6-40c5-a6d5-51a900a253b2/iPhone_screws.jpg</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>Apple's use of Pentalobe screws makes its phones less repairable</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c269111d-c3c0-457d-99fb-6c712a8dade8/UXS_Preview.png</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Learn how to design strategy in LIVE, online classes</image:title>
      <image:caption>Join this project-based program for designers that want to learn how to design winning strategies for UX, product, and business. Learn More</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/689ee6fb-c8e5-4eda-95e3-322e04d83537/muji_flashlight-wide.png</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass</image:title>
      <image:caption>Muji’s flashlight design is a great example of graceful degradation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a177f249-508f-4857-b856-d39382d863e3/Windows_Vista.png</image:loc>
      <image:title>Blog - The UX Strategy Behind Apple’s Liquid Glass - Make it stand out</image:title>
      <image:caption>Windows Vista in 2007</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-memes-cure-soul-l8bas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/089d5d3a-e238-40be-8e16-39231570b6ca/UX_vs_UI_Memes-The_Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cf34bcc6-6da6-4473-862a-393d97c97e39/Ketchup_Bottles_Nope-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/209cff14-d15f-4ef0-8fb3-4a94feec31e2/Matrix-meme-ketchup_bottles-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7e9207bb-bd84-40df-80a1-7d7de805c9d4/UX_UI_snake-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 1. UX vs UI Snake Skin</image:title>
      <image:caption>Musssssst create new dessssssign sysssssstem (even if the current one isssss fine).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e6cdcd27-86d4-4aeb-8d99-9c8a29c0f9b2/UX_UI_Polar-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 2. UX vs UI Sad Polar Bear</image:title>
      <image:caption>What started out as a UX collective has turned into one sad UX manager reminiscing about the good ole’ days when “craft was still important”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8b976b25-eb12-426c-b63c-c2efcae60a4c/UX_UI_Rearview-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 3. UX vs UI Rearview Disaster</image:title>
      <image:caption>Just focus on the road, honey. Everything is fine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9eaedcd1-0ab6-4be9-944b-e39ed50a797c/UX_UI_tiger-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 4. UX vs UI Tiger Hair Roots</image:title>
      <image:caption>Use this meme to subtly piss off the UI design team by hinting that they barely add much to the wireframes you give them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e1c31380-be15-4d0c-a37a-fdf741eb4a92/UX_UI_Kebab-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 5. UX vs UI Kebab Watermelon</image:title>
      <image:caption>I saved this image way before AI, which means humans have to take the credit for this monstrosity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fc89ffc9-95a5-403d-9c24-5e206004b925/UX_UI_dogs-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 6. UX vs UI Snow Bois</image:title>
      <image:caption>I probably should have reversed the UX here, but this way it annoys the UI team, right?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/49ef5d56-bba8-4eb2-8320-daf9509b4a2c/UX_UI_Snake2-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 7. UX vs UI Snake’s Happy Path</image:title>
      <image:caption>This is a great one to use in a presentation where you want to blame the UI design team for something.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/edeec40a-3ca7-4293-a34e-407b1a99082a/UX_UI_socks-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 8. UX vs UI Muddy Socks</image:title>
      <image:caption>You know those satisfying videos on YouTube where you watch factories make cupcakes? Well, this meme is the opposite of that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6934a123-bc55-4af1-a66e-e36f2225a2dd/UX_UI_Toilet_Seat-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 9. UX vs UI Toilet</image:title>
      <image:caption>This makes a great slide to show that the UX is going down the toilet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/878f2958-4c80-431d-a384-fdedbd1ec059/UX_UI_Mad_Squirrel-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 10. UX vs UI Squirrel Attack</image:title>
      <image:caption>A lot going on here…I don’t know if this image is real. I also don’t know if UX vs UI is real.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/76e89c68-49b1-4b3b-9e5c-873b81ae09ed/UX_UI_drive_through-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 11. UX vs UI Drive Through Sign</image:title>
      <image:caption>This is a good meme to share when you’re close to quitting because the UI design team is malfunctioning again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/86afbd07-76e4-44ba-87a7-67280f9035d3/UX_UI_Tiger_Pigs-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 12. UX vs UI Tiger Pigs</image:title>
      <image:caption>You know sometimes life turns out in a way that you never intended, and you wake up at 40, and suddenly you’re managing a team of UI designers masquerading as UX designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4f8bb762-5a91-4c82-9fdc-da9b29d07bd9/UX_UI_Drone_Prey-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 13. UX vs UI Drone of Prey</image:title>
      <image:caption>Can you blame the UX team for attacking the UI designers? As you can see here, it’s only natural.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4eac46da-334a-4133-b815-36d9e359b245/UX_UI_Mushroom-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 14. UX vs UI Mushroom Roots</image:title>
      <image:caption>takes puff… It’s all, like, connected, mannnnn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2462cc46-a54a-44bf-b06e-5773bb8f0706/UX_UI_frog-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 15. UX vs UI The Invisible Frog Platform</image:title>
      <image:caption>This is a great meme to show the team when you want the UI designers to know that you’d prefer they disappear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c99eb405-30d0-4aca-9274-f2f2b708bc86/UX_UI_parrot-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 16. UX vs UI Parrot Nap</image:title>
      <image:caption>This is a great slide to show that you need the UI design team but also that you’d rather go outside and take a nap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c590eaad-ec47-4550-ac1a-9b938756cbac/UX_UI_Lilly_Pad-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 17. UX vs UI Lily Pads</image:title>
      <image:caption>takes puff… Like even in the water, it’s all connected, mannnnnn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2f1adc2d-1076-4286-93f7-fe0e6b4f69fa/UX_UI_Hammer-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 18. UX vs UI Nokia Hammer</image:title>
      <image:caption>This is a great meme to show when you want to propose some violence to the UI design team. Want to know a secret? I labeled this one opposite what it should be just to annoy you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cd27151f-a1c1-403b-a001-beab1777416a/UX_UI_Dumpster_Fire-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 19. UX vs UI Dumpster Fire</image:title>
      <image:caption>Use this one to show that you’ve subtly checked out of the whole UX vs UI debate and have decided to become a graphic designer again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2962f4a2-335c-47a2-b3d8-6a185f498e64/UX_UI_Tree_Photoshoot-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 20. UX vs UI Trees</image:title>
      <image:caption>Use this one to subtly show some shade about the fashion choices of the UI team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a1a0dc0e-7b85-48e4-8d29-2bc550f6cd9c/UX_UI_Unicorn-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 21 UX vs. UI Memes That Go Way Beyond Ketchup Bottles - 21. UX vs UI Unicorn</image:title>
      <image:caption>Send this to that UX colleague who fancies themselves a unicorn and say, “That’s you” with a straight face.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/reactive-to-proactive-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6cc1a451-e99f-4862-b1ca-88852c29f0c3/Reactive_vs_Proactive-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/97ca2f98-eb40-41b3-9dbd-226236ba46f1/running_chemicalbrothers.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by thechemicalbrothers]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/eb16a637-8190-4f9a-81be-836904356357/circle_walk-dualvoidanima.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by @dualvoidanima]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d218a858-77da-4424-8fc2-95cd584e5781/walking_alone_minimal-dualvoidanima.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by dualvoidanima]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/15e0db16-6c3f-4c6f-b704-e5e5fdec6191/sitting+and+watching-dualvoidanima.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by dualvoidanima]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c269111d-c3c0-457d-99fb-6c712a8dade8/UXS_Preview.png</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Learn how to design strategy in LIVE, online classes</image:title>
      <image:caption>Join this project-based program for designers that want to learn how to design winning strategies for UX, product, and business. Learn More</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5fcb9187-7102-4f7b-991c-77154310c69a/Strategy_Canvas_Asset-Social.png</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>Use this canvas as a starting point for your strategy design process. You can use the filled-out canvas to get feedback and explain your approach to stakeholders. After it’s been thoroughly vetted, you can take the thinking in this canvas and transform it into common UX strategy artifacts like the two-pager or a slide deck.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/36226b0f-1e46-45be-84ae-f47628028ccf/walking_the_other_way-dualvoidanima.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by dualvoidanima]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/81361e2e-a4dd-4984-9d98-7f9317822306/falling-thechemicalbrothers.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by thechemicalbrothers]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/77210b41-5e0b-4e54-9452-d17b93623410/watching_walk-dualvoidanima.gif</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>[GIF by dualvoidanima]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7faab3fe-d68b-427a-821a-9aa5640a5d39/UXS_Preview.png</image:loc>
      <image:title>Blog - How to Go from Reactive Design to Proactive Design with Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-memes-cure-soul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/84133a81-8c5a-41ce-937c-915cb7220725/UX_Meme_Dump-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2aa81d86-9e77-4023-9298-bff8817426c8/jumping_to_hi-fi_designs-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 1. “Straight to Hi-Fi Designs”</image:title>
      <image:caption>O.J. thought he could get away with it, but the process always finds you…no matter how fast you jump into Figma.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7977a78c-fdc0-4848-974d-07bbdc6003cc/I_fight_for_the_user-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 2. “I fight for the user”</image:title>
      <image:caption>We’ve all said this at some point in our UX career, but the user doesn’t have any loyalty for you. And do you really think the business cares if you’re not making them money? None of this UX stuff is worth getting stabbed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/39bebbeb-f9fd-43b3-915d-fec982bd55a5/ALL+I+DO+IS+UI-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 3. “Yes…the UI Work”</image:title>
      <image:caption>I’m convinced that if we let UX/UI designers practice UX design, the world would look different. Until then, you’ll have to beg for the time to do UX just to live up to your job title.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6acea6dd-e0a0-4e16-87a1-020b43d231d5/UX_Designer_Starter_Pack-The_Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 4. “UX Design Starter Pack”</image:title>
      <image:caption>If you haven’t done one of these clichés, are you really a UX designer? C’mon, a Don Norman shrine would look great next to your desk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/38a2a117-e0f5-414d-8d8c-93c428c3f03e/Ask_my_portfolio-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 5. “The Same Portfolio”</image:title>
      <image:caption>First of all, friends don’t ask friends about the state of their portfolio. Unless you want to give someone instant depression, just don’t ask.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4ca840b2-5612-45e6-b771-20aaa412e0d7/How_Karen_sees_design-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 6. “Karen’s Artists”</image:title>
      <image:caption>Karen from HR can’t figure out why the company is paying so many graphical artists when the company already has a logo. Let her call you whatever she likes. You can save the other title for your Linkedin profile, but please no more than two titles at a time. Looking at you, UX/UI Product Designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/eaf83978-436a-4091-992c-864cebbdcd10/Ready_for_senior-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 7. “Interstellar Senior Promotion”</image:title>
      <image:caption>Either you’re forced to design faster than the speed of light or your boss is a black hole where fun goes to die. Either way, you’re going to need some more money or a new title to stay grounded.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2691fd67-3c14-4ae0-b223-591719487030/UX_things_on_Linkedin-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 8. “Things UX Designers Say on Linkedin”</image:title>
      <image:caption>Maybe it’s the fact that your boss can see your comments on Linkedin or maybe it’s the fact that the whole social network feels like off-brand vanilla ice cream. Either way, it’s a fertile ground for cringe UX conversations. Don’t believe me? See for yourself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b487d041-4950-481a-8f65-8d1cbe5256c3/Design_tools_never_learn-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 9. “Sad Dog Design Tools”</image:title>
      <image:caption>I’ll never master motion design. Does that mean I’m not a good boy anymore? Please, somebody tell me I’m a good boy. (whimpers softly)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1e77b5b3-c97a-421e-9aa4-76f878bf02d9/Fluffed_resume-Fountain_Institute.jpeg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 10. “Resumé Jail”</image:title>
      <image:caption>No regrets. The system is broken.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f49753eb-f0d1-444d-9a94-72151f695464/OK_Society-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 11. “Ok, Society”</image:title>
      <image:caption>Can we normalize design being patronized by wealthy donors like artists used to be? I call Britney Spears. I can see the jealousy from here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/96da0f43-98e5-411d-9c6c-013f1cd57b25/Make_things-Fountain_Institute.jpeg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 12. “Geordi La Forge, Designer”</image:title>
      <image:caption>I recommend that you print this out and put it up at the border between product and sales. Watch the arguments ensue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4e115e99-47ad-4aaf-bc0b-ac534813220b/What_you_think_designer_is_like1-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 13. “Design, the job: part 1”</image:title>
      <image:caption>I genuinely thought that most of this was true when I was a kid. Boy, was I wrong…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/408e5df3-0748-48b5-92ca-f459f6eac73b/What_you_think_designer_is_like2-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 14. “Design, the job: part 2”</image:title>
      <image:caption>I still don’t know what analogous colors are. Maybe my zombie-level eye strain prevents me from seeing it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3f050e55-e63a-4e09-a0fe-a7e097422c2b/your_ideal_user_flow-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 15. “Ideal User Flows?”</image:title>
      <image:caption>Somehow, users always manage to use the product differently than your user flows. This should be a principle of UX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/97b17f27-44a8-4c54-8bb5-39dffff79734/UI_Designer_Starter_Pack-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 16. “UI Designer Starter Pack”</image:title>
      <image:caption>I mean, who hasn’t designed their apartment using an interface design tool? Nerds. We are all nerds. Embrace it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ac791ca0-855e-48f2-a29f-97bb649d0a6c/UX_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 17. “The UX Orbit”</image:title>
      <image:caption>I like to use this one to help the simpletons understand what UX is. Try it on the sales team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/eb846cf3-6257-44df-b00c-eb5a55ed31b7/Design_process_meme-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 18. “Design Process Trainwreck”</image:title>
      <image:caption>“Double Diamond? (laughs in head of design voice) Obviuosly, I’ve come up with my own process. It’s called pile of steaming iron and coal.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b03e1565-a1cf-4aa1-8782-3151ec871825/Don%27t_even_think_about_it-The_Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 19. “Distracted Designer”</image:title>
      <image:caption>When they said, “trust the process,” This is not what they were talking about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b2ec447c-4708-45f0-a6a8-f949237bc314/Grandson_UX_meme-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 20. “UX Career Grandson”</image:title>
      <image:caption>You might need a check from ‘ole Granny to survive all of those unpaid internships. What is the minimum these days for an entry-level job? Three to five years of experience? Back in Granny’s day, that was enough to make her the CEO. Just take the money.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/855f87b6-6055-4bf4-a99c-1c44e0f7404f/Learning_meme-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 21. “How Your Brain Actually Learns”</image:title>
      <image:caption>Ok, this is an instructional design meme rather than a UX meme. At the Fountain Institute, this concept is crucial to our work. We may think that our brains are like a hard drive, able to store information ideally. But in reality, it will require multiple sessions to learn something effectively. Keep this in mind next time you think you’re mastering something with only a book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9c89536e-7f45-4a2a-815c-0bf512a7440f/Vision_Pro_Meme1.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 22. “Vision Pro vs. AI”</image:title>
      <image:caption>Who wants to look creepy wearing VR goggles while managing three full-time jobs from a coffee shop? Anybody? You’ll need all the coffee you can get because AI never sleeps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0147d842-2ee3-4a4b-b4b2-8db37169901a/UX_Research_Waterfall%28DALL-E-edit%29Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 23. “UX Waterfall + UX Researcher”</image:title>
      <image:caption>You thought you had the full meme, but we can finally zoom out to see the complete picture behind this classic UX waterfall meme. The UX researcher was always there, silent, judging everyone…which feels painfully accurate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b8019b92-7cdb-4add-b537-d115709eb897/Microsoft_bought_Notion-The_Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 24. “Microsoft Notion”</image:title>
      <image:caption>I bet I almost gave you a heart attack just reading that headline. Remember when Adobe tried to buy Figma, and we thought all of our favorite tools would sell out? Well, imagine if this abomination would have happened. (shudders)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1d0761c2-baef-4e27-87a2-ca4c545bdea6/UX_Rabbit_Hole.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 25. “UX Rabbit Hole”</image:title>
      <image:caption>Ok, this is more of a concept than a meme, but this is great to share with your team after a project that took twice as long as it should have because nobody properly explored the concept initially. You will make so many friends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f709254f-6566-439a-a463-5c7a89ab64dd/Atlas_holding_up_the_internet.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 26. “Figma as Atlas Holding the World”</image:title>
      <image:caption>One day, someone like Adobe will buy Figma and turn off that fantastic free trial. Most designers I know will be out of luck then. I’d quit design before going back to Adobe tools.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ebacaaac-74d8-4c73-a114-7dfe994049e2/Design_Sprints-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 27. “Design Sprint Microphones”</image:title>
      <image:caption>Raise your hand if you’re sick of hearing about the Design Sprint. It’s almost as if designers don’t care about methods or tools unless they can make them lots of money. Wait—it’s exactly like that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0b94c666-c95b-41c3-8cf2-48b4216c5c72/Design_Thinking_devouring_its_adopted_son+-+Fountain+Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 28. “Saturn Devouring In-House Design Budgets”</image:title>
      <image:caption>This one is slightly spicy, but you have to “empathize” with in-house designers to understand it. Basically, it sucks watching companies blow all their budgets to help senior executives pretend to do design in Design Thinking workshops instead of hiring actual designers to do the work they’re trained for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cb6c4eda-40b6-4801-a5ed-aca448588af9/Is_this_UX_Strategy1-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 29. “Is this UX Strategy?”</image:title>
      <image:caption>Somebody who has a “seat at the table” just noticed me. Does that make me a strategist now?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8d49d2d7-7f27-410b-a97a-e6ea315bd1f6/Portfolio_pills-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 30. “Portfolio Pills”</image:title>
      <image:caption>Sometimes, I think about how, if I charged myself my hourly rate, keeping my portfolio up to date would be a very expensive endeavor. Now, that’s a thought that is hard to unthink.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b19cea60-f6c7-44da-b840-80192f9aa030/Product_Discovery_Process.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 31. “Product Discovery Duo”</image:title>
      <image:caption>This is the most wholesome meme ever and the best meme to share in your product team’s Slack. When the devs ask you why they are omitted, ask them why they didn’t join the last interview. Crickets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0bb23750-8c0f-4680-8e8b-e86dff67aa82/Research_reports_are_over-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 32. “Life of a UX Researcher”</image:title>
      <image:caption>Nobody reads, especially when the research report is ninety pages long without pictures. You gotta respect the amount of clickbait going on here, though. It would work on me. I would have clicked when I saw the “cute puppy edition.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/69f2776c-9253-4bb6-85d8-6c854a7190fe/UX_sorcery-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 33. “UX Sorcery vs. Layer Mayor”</image:title>
      <image:caption>AI makes this meme a bit outdated, so I’ll catch up any future designers: So layers are this annoying aspect of design tools. Some people used to get annoyed if they had to use your file, but the layers weren’t appropriately named. Usually, this was a UI designer, and they would redo those layers anyway (maybe you can tell which one I am here). But they still needed to tell you loudly that you did it wrong. It was a weird time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7370e131-3736-4bd0-adb6-7ee920ae35b0/IDEO_repackaging_strategic_things-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 34. “Scooby Doo Design Thinking”</image:title>
      <image:caption>Ohhhhh, so that’s what is behind all those cute hexagons and media budgets! If you thought Design Thinking was universally loved, welcome to the new club of people who have been designers long enough to realize that Design Thinking is toxic for designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/32384632-c51f-4eaa-bd84-164b9154a443/Ownership_and_Promotions-TheFountainInstitute.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 35. “The Design Promotion Loop”</image:title>
      <image:caption>It’s a neverending cycle. What can you do if you’re stuck in this loop? Besides taking on extra work, there is another way. I think it’s time you met with your manager and told them about your career goals. I promise you will not regret it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/add6e206-9028-4b3c-8ea5-74feda976797/There%27s_no_i_in_discovery-Fountain_Institute.png</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 36. “Help with User Interviews”</image:title>
      <image:caption>Everybody wants to talk about product discovery until it’s time to do it. Sadly, most people are too bored or think they’re too important to sit through customer interviews. That’s a shame because they’re always fascinating!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/055befa8-ac0a-4251-ae3c-51979f4d7b6e/Old_Jared_is_a_Genius.jpg</image:loc>
      <image:title>Blog - 37 UX Design Memes to Cure/Curse Your Soul - 37. “The Ron Norman Quote”</image:title>
      <image:caption>Ron Norman, Don Norman’s evil twin is quite the rascal. Check out the full article to see more Ron Norman quotes: Fake Don Norman Quotes to Depress Your UX Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/free-experiment-playbooks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/99717203-e793-467f-8a26-a115d3e01184/Preview_of_Validation_Guide_by_Board_of_Innovation.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 1. Validation Guide by Board of Innovation</image:title>
      <image:caption>Length: 92 pages This one is so good it’s hard to believe it’s free. It contains everything you need, from the mindset to the process, to the methods you need to validate (or better, invalidate) your experiments. Use this to get the product team motivated to start experimenting. https://www.boardofinnovation.com/guides/validation-guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/31b236ec-d316-4128-946d-b2de7fc2c3c4/Preview_of_Experiment_Library_by_Strategyzer.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 2. The Experiment Library by Strategyzer</image:title>
      <image:caption>Length: 2 pages This playbook is short but sweet. It’s based on David Bland’s excellent Testing Business Ideas book. Use this resource to get a quick overview of possible experiment methods. https://www.strategyzer.com/library/experiment-library</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8c9fb282-42b7-4b5d-9aa1-a27861a2e5b9/Preview_of_Compendium_of_Innovation_Methods_by_Nesta.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 3. A Compendium of Innovation Methods by Nesta</image:title>
      <image:caption>Length: 71 pages This resource has a lot of great case studies on different innovation techniques. in lots of different industries. Use this to build buy-in for experiments with senior leadership. https://www.nesta.org.uk/report/compendium-innovation-methods</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5032b6e2-78b0-4d21-af06-551949c24232/Preview_of_Experiment_Playbook_by_Lean_Apps.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 4. Experiment Playbook by Lean Apps</image:title>
      <image:caption>Length: 34 pages This playbook is rock solid with a broad variety of experiment methods and also guidance on running multiple experiments. Use this to get better at running cycles of experiments. https://innov8rs.co/experts/lean-apps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/84e53b43-c12a-44ae-baf9-167ec106fc76/Preview_of_The_Real_Startup_Book_by_Kromatic.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 5. The Real Startup Playbook by Kromatic</image:title>
      <image:caption>Length: 162 pages This full-length book is for founders and innovators who want to master the lean startup process. It contains many methods and goes into great detail on how to run the experiment methods. Use this asset to build an entrepreneurial mindset at every company level. https://www.kromatic.com/real</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bf7825a8-1d0f-436d-98ec-d461557bba92/Preview_of_Your_Guide_to_Scaling_Product-Led_Experimentation_by_Amplitude.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 6. Your Guide to Scaling Product-Led Innovation by Amplitude &amp; Reforge</image:title>
      <image:caption>Length: 73 pages This one is more of a maturity-building playbook than a method playbook, but it’s packed with insight. The PDF deals mainly with A/B testing and organizations with the traffic to get statistical significance. Use this asset to take your experimentation maturity to the corporate level. https://amplitude.com/resources/product-led-experimentation-guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/69cd020f-7323-4138-b936-81c5182277ea/Preview_of_Landscape_of_Innovation_Approaches_by_States_of_Change.jpg</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - 7. The Landscape of Innovation Approaches by States of Change</image:title>
      <image:caption>Length: 1 page + links The PDF here is quite basic, but the site where you download has links to learn more about each method. Use this to get a birds-eye view of which experiment methods to learn more about. https://states-of-change.org/resources/landscape-of-innovation-approaches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/29c2273b-3ad1-44c4-a185-654da0581750/Experiment_Cards-Asset_Preview.png</image:loc>
      <image:title>Blog - 7 Experiment Playbooks for Product Innovation (100% Free) - Bonus: Experiment Cards</image:title>
      <image:caption>Experiment methods are useless without a hypothesis. Check out this free template I designed specifically for assumption testing, a faster way to design experiments. https://www.thefountaininstitute.com/experiment-cards</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/halloween-costume-memes-for-designers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/714b08de-da40-43c6-8ae6-19a2a3dbe499/Spirit_of_Halloween-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4396ad64-fc00-4d13-a38d-a79485c4e449/Halloween_Costume-UX_Designer-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 1. UX Designer Costume</image:title>
      <image:caption>by Jeff Humble Making this one was too easy. How are there so many clichés in the UX world?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/45aa01be-5dba-4810-883c-fc1de9678dd7/Halloween_Costume-Service_Designer-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 2. Service Designer Costume</image:title>
      <image:caption>by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9e189cdf-3022-41aa-b863-d675c6e6c6cb/Halloween_Costume-Strategic_Designer-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 3. Strategic Designer Costume</image:title>
      <image:caption>by Jeff Humble I made this meme, but it really made itself because Strategic Designers have so many clichés. If you're curious about the role, learn more about strategic design here .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/60f9e5b5-ce42-4ad9-aae9-832c3bc8f730/Halloween_Costume-Growth_Designer-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 4. Growth Designer Costume</image:title>
      <image:caption>by Jeff Humble Growth Designers get a lot of hate because they tend to be so marketing-driven, but we need designers who aren't afraid of numbers. If you're interested in growth design, check out my guide to testing and experiments for designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/458577aa-83ad-466e-87fd-2a9de0f2fa4e/Halloween_Costume-UX_Researcher-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 5. UX Researcher Costume</image:title>
      <image:caption>by Jeff Humble This is an easy one if you don’t mind lugging around piles of papers and bugging people to read them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6d9d919e-7c51-4728-a1e2-f92a76719c57/Halloween_Costume-Staff_Designer-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 6. Staff Designer Costume</image:title>
      <image:caption>by Jeff Humble Just say "no" to managing kids! Staff Designer positions are rising after the lockdown, so with this costume, you, too, can experience the joy and pain of being the team's "mature" designer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8c368e80-5ea3-4918-9148-1fd53c805b0e/Halloween_Costume-UX_Architect-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 7. UX Architect Costume</image:title>
      <image:caption>by Jeff Humble I've always wondered how you get these magical roles like UX architect, but now you know it's the label maker. Re-live the good 'ole UX days when people let you organize the product according to the users' needs rather than the feature factory Frankensteins we have today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5d0b7a56-1148-47b5-8121-88d1b9f993b8/freelance_recruiter_halloween_meme+8.52.31%E2%80%AFPM.jpeg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 8. Design Recruiter Costume</image:title>
      <image:caption>by Cara North I don't know who made this, but I love it. I can only imagine how therapeutic it would be to wear it. I also love that the costume comes with a whole attitude you can try on Halloween night—by ghosting everybody.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b76bff3e-224d-4ef8-88d9-4ea54d8d259d/Halloween_Costume-Design_Manager-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 9. Design Manager Costume</image:title>
      <image:caption>by Jeff Humble This one leaves a trail of greasy fingerprints wherever they go. You've never worked for an agency if this image doesn't trigger you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/398f6700-e8c1-458a-8e49-402c593c9ea8/Halloween_Costume-UX_Strategist-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 10. UX Strategist Costume</image:title>
      <image:caption>by Jeff Humble This costume is built around the mystical notebook that (supposedly) guides the UX team, but nobody can understand it. This is probably the easiest costume, but the job is perhaps the hardest. If you want to pierce the veil of mystery, check out my course to become a UX Strategist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5a058756-cb5e-49fb-bc9d-a0eb6ea404f5/Halloween_Costume-Entry_Level_Design_Job-Jeff_Humble.jpg</image:loc>
      <image:title>Blog - 11 Halloween Costume Memes to Scare Your Design Friends - 11. Entry-Level Design Job Costume</image:title>
      <image:caption>by Jeff Humble This costume takes six months to put on, and somehow, it always turns into a costume for an unpaid internship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/continuous-research-eleanor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1a999740-bb53-4624-8b4d-29c4f7b821f1/How_Eleanor_Applied_Continuous_Research-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How Eleanor Applied Continuous Research to Her UX Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/32201911-96eb-4041-b232-044fa6ddb1a1/CXR_Fountain_Institute-short.png</image:loc>
      <image:title>Blog - How Eleanor Applied Continuous Research to Her UX Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/3ps-measuring-user-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9f29d859-9069-4ca2-8694-e0615029a8df/3_Ps_of_measuring_UX-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c54fc9af-47ff-4895-8a26-51c1bf06bd57/3_Ps_of_UX_Measuring_UX.png</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>[framework adapted from Measuring the User Experience by Tom Tullis &amp; Bill Albert]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d429dbd3-bbf7-441b-8e1b-9512b98514ed/ww2_pilot.gif</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d67b94cc-a035-4f77-b65e-e08bbbb9f344/usability_issues_proportion-Albert-Tullis.png</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>[from Measuring the User Experience, a very good book on UX Metrics]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ceb1b12f-c9a4-43ef-a0f1-6675f840570d/Performance_Rule_of_Thumb-Fountain_Institute.png</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b970a392-ea7e-492e-b318-ccb8f0c68bc3/Resources_Page-Social-Fountain_Institute.png</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Check out our archive of advanced design resources</image:title>
      <image:caption>Get Free Resources like design tools and masterclasses from the Fountain Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1ada5d51-586c-4de9-b18a-c75968daf30b/tough_choice.gif</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4294c622-6db5-4437-9d35-6a99423ed25c/matrix-blue_pill_red_pill.gif</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5dedac74-f993-4ea0-a6d1-01d7947ecc97/sample_size_example-Kuldeep_Kelkar.png</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>[Graph from an excellent article by Kuldeep Kelkar]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e866a829-ab35-4c57-8ecd-9e06d4af02e1/Preference_Rule_of_Thumb-Fountain_Institute.png</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cdd8f0d7-5827-48ae-b024-71c5b267750f/playtest-black_mirror1.gif</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>[clip from “Playtest” by Black Mirror]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9c979dab-14bd-4936-8b01-c39ca3f816c7/playtest-black_mirror2.gif</image:loc>
      <image:title>Blog - 3 P’s of Measuring the User Experience - Make it stand out</image:title>
      <image:caption>[clip from “Playtest” by Black Mirror]</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - These Are the 10 Best Online Facilitation Training Courses in 2023 - Check out our archive of resources</image:title>
      <image:caption>Get Free Resources like design tools and masterclasses from the Fountain Institute.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - These Are the 10 Best Online Facilitation Training Courses in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - These Are the 10 Best Online Facilitation Training Courses in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/chat-gpt-ethics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-21</lastmod>
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      <image:title>Blog - 5 Ethics Issues for ChatGPT and Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/what-is-facilitation</loc>
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    <lastmod>2023-06-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/how-to-build-facilitation-skills</loc>
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    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7562e9b1-6923-4ed9-88f0-c8bae69b6f25/How+to+Build+Facilitation+Skills.gif</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How To Build Your Facilitation Skills (and Why You Should) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/29d6d002-3eb0-4b18-96b9-cbc2c3069395/Suspended+Judgement+Cheet+Sheet-min.png</image:loc>
      <image:title>Blog - How To Build Your Facilitation Skills (and Why You Should) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0e6b65b5-b7f0-4594-8f89-d101d1500373/Active+Listening+Cheet+Sheet-min.png</image:loc>
      <image:title>Blog - How To Build Your Facilitation Skills (and Why You Should) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How To Build Your Facilitation Skills (and Why You Should) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/writing-user-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-15</lastmod>
    <image:image>
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      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3d7231c5-2f7a-42e3-ad77-1d2be4206eba/Jon_Kolko_quote_on_insight-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ed38f32a-8c45-4918-ac70-a8cfc2a6023e/Jan_Chipchase_quote_on_insight-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8d23546c-aabd-4de1-9815-ef2cc25f4984/Golden_crown_of_Archimedes-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3cf02639-eef4-4459-b53e-a6c2b9a07d05/Archimedes_in_a_tub-DALL-E-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0372eda0-850f-40e2-8a31-6846e8de6c22/Example1-Insight_Card-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>In this example, we see that this user insight reveals some surprising behavior in a group of customers. Imagine you are at a company that charges for one seat at a time. Once you realize users are all sharing the same account, it will change everything you design afterward. This is an excellent example of how insights challenge assumptions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/44d91e22-8a5f-4fae-b363-a300ad34899d/Example2-Insight_Card-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>In this example, researchers made a surprising discovery about how users report bugs. It can give the team an insight into the underlying motivation for writing bug requests and offers a quick user insight that’s easily fixed. It’s not groundbreaking, but it’s essential to know.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dc448465-aa33-4b02-b170-da65ffc09816/Example3-Insight_Card-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>In this insight, researchers discover that the value proposition of a new service in Africa was completely wrong for the market. Imagine offering a phone data service based on assumptions, and then discovering that a better service existed the whole time. Any executive at the company would need this insight ASAP. This is an example of how a well-written insight can distill lots of research into a single, business-changing epiphany.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c1f4d7e8-01d2-4327-8b2a-3f2455c89058/Insight_Card_Asset-Social.png</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - The Insight Card</image:title>
      <image:caption>Capture and track insights visually, in Miro, Mural, or Figjam.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/17f788ce-91cf-47fd-b630-26cd60a48601/Deep+Insight-Fountain_Insitute.gif</image:loc>
      <image:title>Blog - How to Write User Research Insights [Full Guide + Template] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/brag-documents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d7721b28-ce38-4ad0-b46c-3acca090fba7/Free_Brag_Doc_Template-Asset-Social.png</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/209ac340-c4ef-44dd-8008-51412ab4ffa2/Maya_Angelou_quote_on_journaling-Fountain_Institute.png</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>[the Maya Angelou quote that my friend took as inspiration for journaling]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d66839be-5958-42bb-aa2a-c32872ac9954/Brag_Doc_Example.gif</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>[my old brag document in Apple Notes as a mid-career designer]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b0f65aca-1f42-434f-bdf3-eb65b3218163/Example_brag_doc_from_getworkrecognized_and_Julia_Evans.gif</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>[brag doc example from getworkrecognized.com based on a template by Julia Evans]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5217752f-d784-455e-9540-3d20a927f244/Example_from_janahansivaraman.png</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>[brag doc example from Janahan Sivaraman]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a12c119c-edc7-43b0-94de-5f1c552b5fda/Example_brag_doc_from_Jonny_Burch.gif</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>[brag doc example from Jonny Burch]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fe428e9f-6994-415a-8b1f-7ab911217741/Free_Brag_Doc_Template-Asset-Social.png</image:loc>
      <image:title>Blog - Keeping Track of Your Accomplishments with a Brag Document - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-strategy-example-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/39ad3383-3c79-42cf-8466-31e9d9c5d2e5/UX_designers_vs_Company_Problems-Fountain_Institute.png</image:loc>
      <image:title>Blog - Why Doing Everything is a Bad UX Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4bf299a0-fcb0-441f-86b1-993ff323314a/Cosplaying_strategic_design-Fountain_Institute.gif</image:loc>
      <image:title>Blog - Why Doing Everything is a Bad UX Strategy - Make it stand out</image:title>
      <image:caption>[Cosplaying Strategy, meme by Jeff Humble]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f0f36fa2-df5c-4079-8928-343244e22b8b/GOV.UK+UX+Strategy+Example.gif</image:loc>
      <image:title>Blog - Why Doing Everything is a Bad UX Strategy - How to Design a UX Strategy</image:title>
      <image:caption>Want to learn how to design a UX strategy? Check out this free masterclass called How to Design a UX Strategy. It’s an overview with examples of UX strategies from organizations like IKEA, Flixbus, GOV.UK the country of Sweden!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/chat-gpt-ux-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/48117780-415c-4c1c-99f9-33327d3223a8/AI_Collage1-Midjourney-Fountain_Institute.gif</image:loc>
      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>[made with Midjourney]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0a68e2fb-48ca-4519-afae-c12cbbe7fb78/UX_explanation_for_kids.gif</image:loc>
      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>[Chat GPT explains UX simply, Chat GPT Research Preview, 2023]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/33a57001-e277-4fdf-9e6f-f20f26bdc97e/AI_Collage6-Midjourney-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>[made with Midjourney]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fa672dbd-a9e7-4248-9cf5-b927f1ae1260/AI_Collage3-Midjourney-Fountain_Institute-min.png</image:loc>
      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>[made with Midjourney]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6bdf70f4-681e-4d00-9d75-f07b6b60645b/Avoiding_biasin_AI_and_UX.gif</image:loc>
      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>[Chat GPT advises on how to use itself, Chat GPT Research Preview, 2023]</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Free Advanced Design Resources</image:title>
      <image:caption>Check out Free Resources like free design tools and classes from the Fountain Institute</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/88f95d16-b639-4f98-a880-417338938cdf/AI_Collage5-Midjourney-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>[made with Midjourney]</image:caption>
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    <image:image>
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      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Use Chat GPT in Your Design Process: 11 Advanced UX Tasks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-research-reports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/52c1ccd3-1a74-4580-884e-b192c8ab8b60/Beyonce_PDF-Fountain_Institute.gif</image:loc>
      <image:title>Blog - 10 Ways That UX Research Report Could Have Been Shorter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 10 Ways That UX Research Report Could Have Been Shorter - Make it stand out</image:title>
      <image:caption>[ To the left, to the left...everything I learned in a huge PDF  meme by Jeff Humble]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1a056045-7cab-4e29-a772-61af41d4bc69/Blaise_Pascal_quote_on_writing_shorter_letter-Fountain_institute.png</image:loc>
      <image:title>Blog - 10 Ways That UX Research Report Could Have Been Shorter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 10 Ways That UX Research Report Could Have Been Shorter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/design-of-really-big-things</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/91153107-c6c2-4ac7-8a84-f7eccace4767/The_Design_of_Really_Big_Things.gif</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e5fb24b3-e529-4ddd-8346-4758420e3348/1988_in_photos_from_the_Atlantic.gif</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>[from A Look Back at 1988 by the Atlantic]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e8a330f2-917a-4572-a649-fdc5db6aa6f4/The_design_of_everyday_things.jpeg</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0ea92205-e3e6-48c3-988b-763aabccb63c/ms-dos.gif</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>[operating systems like MS-DOS dominated the day in 1988]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5b1507f9-8dc2-4137-9356-fe75884a235f/e-wasteland.gif</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>[workers burn computer trash in Ghana, from e-wasteland on Youtube]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/976f9f84-75ea-4dbc-b9c1-6ac5499c239b/David_Graeber_quote_on_the_ultimate_hidden_truth-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/98c0e740-d967-4be8-b519-eea33e6975df/Victor_Papanek_quote_on_ecological_design-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2cf0b32a-cde5-4b90-a677-355d2b0ae462/Eliel_Saarinen_quote_on_systems_and_context-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/063febf2-2210-49fa-8d37-94d0c19f2a87/systemic_design_framework.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>[from the Evolved Double Diamond by Cat Drew, Chief Design Officer at the UK Design Council]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/78a1f30b-cfe8-4cef-bb61-6ca0fc3eae47/Buckminster_Fuller_quote_on_the_nature_system-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/346a20a9-1bcf-44cc-83bd-42451f28f03f/Kim_Goodwin_quote_on_measuring-Fountain_institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b762352f-d3b1-47cc-9611-da5efd34a495/Donella_Meadows_quote_on_controlling_systems-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/08486169-b744-48d7-a21f-2a6e15d32c32/Walter_Gropius-Quote_on_necessity_of_design-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/76d9cf2e-4ef9-4f07-a3cb-0ff274220189/The_four_movements_of_planet-centric_design-Giulia+Nina+Gasser.jpeg</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>[from What is Planet-Centric Design?, illustration by Giulia Nina Gasser]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/986922a9-dafb-44f4-a07f-ab52a0b74af9/UXS_Preview.png</image:loc>
      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Design of Really Big Things: Planet-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/i-fight-for-the-user</loc>
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    <lastmod>2025-01-31</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - I Fight for the User: Business-Centered vs. User-Centered Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Meme by Jeff Humble</image:caption>
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      <image:title>Blog - I Fight for the User: Business-Centered vs. User-Centered Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thefountaininstitute.com/blog/free-design-toolkits</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:caption>https://oecd-opsi.org/toolkits/</image:caption>
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      <image:caption>https://servicedesigntools.org/tools</image:caption>
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      <image:caption>https://www.boardofinnovation.com/tools/</image:caption>
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      <image:caption>https://www.atlassian.com/team-playbook/plays</image:caption>
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      <image:caption>https://toolkits.dss.cloud/design/</image:caption>
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      <image:caption>https://toolbox.hyperisland.com/</image:caption>
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      <image:caption>https://uxmethods.org/all-methods</image:caption>
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      <image:caption>http://designthinkmakebreakrepeat.com/</image:caption>
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      <image:caption>https://www.liberatingstructures.com/ls-menu/</image:caption>
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      <image:title>Blog - The Top 10 Senior Design  Method Toolkits Online - Free Resources by the Fountain Institute</image:title>
      <image:caption>https://www.thefountaininstitute.com/resources</image:caption>
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    <loc>https://www.thefountaininstitute.com/blog/what-is-product-discovery</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-06-17</lastmod>
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      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The waterfall delivery system before Product Discovery</image:caption>
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      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>[a non-exhaustive list of research methods and where they might happen by Jeff Humble]</image:caption>
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    <image:image>
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      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/03bcec6c-b2e9-492a-adb0-a13ff4ac8af3/Dual_Track_Agile-Fountain-Institute-min.jpg</image:loc>
      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3b38d9ef-2d70-4bac-8df1-0bbd2972b463/Product_teams_do_product_discovery-Fountain_Institute-min.png</image:loc>
      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8731055e-dacd-44a4-824f-8e4cc9f36680/Kill_your_handovers-Fountain_Institute-min.png</image:loc>
      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9c848f00-f3e3-4507-899b-f22b9071b6b4/Quote_on_problems-Charles_Kettering-Fountain_Institute.png</image:loc>
      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7087d0f5-a336-43c3-8093-c92814c5774a/4_Big_Risks_of_Product-Adoption-Fountain_Institute.png</image:loc>
      <image:title>Blog - What is Product Discovery? [Process, Methods, and Benefits] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/ethics-in-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b8cac0f7-a019-428c-a45d-4cf8d8520342/Ethics_in_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 4 Practical Ways to Get Started in Design Ethics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d52f1d28-6a47-44bf-aeb5-f80892b2d3db/doom_scrolling.gif</image:loc>
      <image:title>Blog - 4 Practical Ways to Get Started in Design Ethics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e25476e3-353b-494d-b6cc-dd9f39407851/Instagram_ads.png</image:loc>
      <image:title>Blog - 4 Practical Ways to Get Started in Design Ethics - Make it stand out</image:title>
      <image:caption>Providing a “better ads experience” is a deceptive way of saying “we want to sell your personal data, not just use it ourselves.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f61f3597-cf57-44d3-b77e-c2c7756eb234/Consequence_Scanning_at_Fringe_by_Design_Festival-doteveryone.png</image:loc>
      <image:title>Blog - 4 Practical Ways to Get Started in Design Ethics - Make it stand out</image:title>
      <image:caption>[Photos from Consequence Scanning Making Waves at Fringe by Design Festival, Scotland]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/59f9570a-5918-4225-a58a-2200c8f57306/Consequence_Scanning-doteveryone.png</image:loc>
      <image:title>Blog - 4 Practical Ways to Get Started in Design Ethics - Get the Consequence Scanning Manual</image:title>
      <image:caption>Here’s the manual from DotEveryone, if you want to learn more about this handy ethical framework.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/pre-famous-product-designer-portfolios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3d9dfee4-86f5-4943-8853-8052ecb4229d/Famous_Product_Designer_Portfolios-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/67cd7ba0-25d1-4b5b-8c39-5f4101831e95/wayback-machine-logo-min.jpeg</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f7ef04b5-e977-4315-93fc-dc5001706f16/Don_Norman_Portfolio-1998-min.jpg</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/096e1216-b182-4f66-a11f-6b8559c9a5ad/Jared_Spool_blog_post-1999.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6d6e2d2c-a08a-44d8-af66-ae45b58fb425/Erika_Hall_and_Mike_Monteiro-2002.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9aef5b24-a9a5-4412-82a2-3e1a5d69d12a/Jeff_Gothelf_portfolio-2003.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4c9fb2fa-8517-4424-8d6a-2a1eeb1f6f9b/Teresa_Torres-2004.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4a10c272-49fb-4b4d-a5dc-bbd1ca23f917/Jon_Kolko1-2007.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b6473fb2-9fa0-482e-88b6-8582ee0f65f0/Ian_Spalter-2009.jpg</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1b03b54c-4d21-4ccf-a46d-12b3e8d6dae3/Jake_Knapps_portfolio-2011.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4f512dcc-5ceb-4d90-a59d-2987e679bf4c/Jaime_Levy-2011.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c012ffa0-2ed2-4fb9-b859-1c8065fcb734/Nir_Eyal-2012.png</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4be55f4f-c0e8-46e6-a82c-4281edcf5e54/Julie_Zhou-2013.jpg</image:loc>
      <image:title>Blog - 11 Iconic Product Design Portfolios Before They Were Famous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/agile-ux-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/04b8eb6e-bf61-4f15-afed-baf32e1ede9f/Can_ux_research_be_agile_-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Ways to Make UX Research Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9289e244-033b-45e6-a96e-ecb8421cfdf0/Keystone_Habit_of_Continuous_UX_Research.jpg</image:loc>
      <image:title>Blog - 5 Ways to Make UX Research Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4bbd122b-a695-42f7-9896-a10333aa5f1e/The_Atomic_Research_Model-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Ways to Make UX Research Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e28cefb6-2d87-4342-9ed4-4249a0429d39/There_is_no_i_in_discovery-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Ways to Make UX Research Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6cb4dc11-23d1-4e6d-b403-01f0ce375e29/Schedule_and_System-min.gif</image:loc>
      <image:title>Blog - 5 Ways to Make UX Research Agile</image:title>
    </image:image>
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  <url>
    <loc>https://www.thefountaininstitute.com/blog/qualitative-design-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1dfc44e5-a7fa-4a4a-b1eb-0ac0f6a39c85/Qualitative_Design_Research-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Qualitative Design Research: Methods for the Why &amp;amp; How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c2cd9e59-982b-4c93-8cfd-b00e9378f307/qualitative_vs_quantitative_data-fountain_institute.png</image:loc>
      <image:title>Blog - Qualitative Design Research: Methods for the Why &amp;amp; How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/how-to-escape-the-delivery-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f9db57ab-acaf-485b-8497-4b66a5269304/The_Delivery_Trap.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>[concept inspired by Anthony Sciamanna and Melissa Perri]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fcd94064-63c2-4b66-bd2a-c425852434d1/John_Maeda_quote_on_importance_of_design-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9690f50b-4a78-4d20-a0f2-e36bc1292187/Discovery_and_totally_not_the_Double_Diamond-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>[a framework for product discovery, image from What is Product Discovery? by Jeff Humble]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3dc7d33b-e4f7-4063-9e84-e5bf72540546/Discovery_Delivery_and_the_Triple_Diamond-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>[a framework for product discovery, image from What is Product Discovery? by Jeff Humble]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d762bd47-aa46-4f50-a82d-bfc127962914/The_Problem_Space-the_Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/73e9eaea-9902-4a8f-97dc-6d68d7b39390/ALL+I+DO+IS+UI-Fountain_Insitutte.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Meme by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/70feca0d-becf-434e-8b03-9ea07afd7b11/Product_Discovery_Process-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Meme by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/15031592-3d29-4a62-9324-2adcaf03ee41/There%27s_no_i_in_discovery-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Meme by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/42f40f14-a901-4a96-b1f0-73318d0e8936/The_Solution_Space-the_Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a38003a2-ebf4-405b-a256-64d05dc1d98d/jumping_to_hi-fi_designs-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Meme by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dbf8fbee-76ac-4ed1-988e-bc6243ea0faf/Delivery_Trap.gif</image:loc>
      <image:title>Blog - How to Escape the Delivery Trap (and Find Time for Discovery) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/visual-thinking-strategies-facilitate-with-art</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d500c437-6646-400b-91c4-6c0ec914fab7/Visual_Thinking_Strategies-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Visual Thinking Strategies: Facilitate with Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9d3632cb-f1fe-4ba0-82b1-8d164febc678/Visual+Thinking+Strategies-Fountain_Institute.png</image:loc>
      <image:title>Blog - Visual Thinking Strategies: Facilitate with Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/39b4c3cd-a8ea-47f6-b6d6-781d3387ae72/How_to_run_VTS-Fountain_Institute.png</image:loc>
      <image:title>Blog - Visual Thinking Strategies: Facilitate with Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/691bc506-94ca-4f87-b18d-e4b954ad1b74/Facilitators_Mindset-Fountain_Institute.png</image:loc>
      <image:title>Blog - Visual Thinking Strategies: Facilitate with Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5191a2e4-1376-4190-99d8-5921c47b2129/Audience_Strategy_Worksheet-Asset_Preview-min.png</image:loc>
      <image:title>Blog - Visual Thinking Strategies: Facilitate with Art - Audience Strategy Worksheet</image:title>
      <image:caption>Put your audience before anything else with this FREE worksheet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/how-a-live-ux-course-gave-me-practical-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ea1965f6-b865-43d5-889f-c63ed1027adc/Pete_Armitage_Blog_Image-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How a Live Online UX Course Gave Me Practical Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/988312c0-bdaa-4bc4-8a49-3fc39938bf10/CXR_Fountain_Institute-short.png</image:loc>
      <image:title>Blog - How a Live Online UX Course Gave Me Practical Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/generative-research-in-co-creation-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/88ad8dcb-a10f-47cd-8ef8-f1b42ab08b89/Generative_Research_Collage-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Generative Research in Co-Creation Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e0e54181-0f8b-4b36-9135-344ddc2c88f1/say-do-make-fountain_institute.png</image:loc>
      <image:title>Blog - Generative Research in Co-Creation Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ba3efaeb-3dc5-4b3f-8d03-5ac2819c1bc2/0_SSKdftX9P7bHYSdl.png</image:loc>
      <image:title>Blog - Generative Research in Co-Creation Workshops - Make it stand out</image:title>
      <image:caption>[An Evolving Map of Design Practice and Design Research by Liz Sanders]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2c5b1be8-b30f-49fc-b48a-8cda6a43ec52/collage_from_maketools.png</image:loc>
      <image:title>Blog - Generative Research in Co-Creation Workshops - Make it stand out</image:title>
      <image:caption>[A collage workshop given by Liz Sanders]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e4c1004a-29e6-418e-90fb-a0682351e10f/attitudinal-behavioral-conceptual-methods-fountain_institute.png</image:loc>
      <image:title>Blog - Generative Research in Co-Creation Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/98682583-9d2d-4304-8afa-bea8f0ecbfa1/UX_Research_Canvas-Asset_Preview-min.jpg</image:loc>
      <image:title>Blog - Generative Research in Co-Creation Workshops - Plan UX Research Like a Pro</image:title>
      <image:caption>Discover the essential elements of any UX research project with this canvas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/5-key-elements-to-designing-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/94c8a95e-4890-42de-9f1a-a87494b2de6f/5_Key_Elements_to_Designing_Workshops-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Key Elements to Designing Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/52c8482e-961c-4743-905f-3970fb6ec010/Audience_Strategy_Worksheet-Asset_Preview-min.png</image:loc>
      <image:title>Blog - 5 Key Elements to Designing Workshops - Audience Strategy Worksheet</image:title>
      <image:caption>Build your Audience Strategy first and design human-centered events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dae26840-960f-4a54-a8b8-1fecb1d919ec/Workshop-Blocks-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Key Elements to Designing Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2e5e8f16-d7f9-46eb-9f08-10ad36bddb71/Intros+%26+Outros-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Key Elements to Designing Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fd11c6d0-2db1-49d7-bd88-ae96810ce3a7/02_workshop_outcomes.gif</image:loc>
      <image:title>Blog - 5 Key Elements to Designing Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/how-to-use-ux-data-to-convince</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/45255970-c8a2-4ca5-a483-576f404e89ca/data-and-visuals-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - How to Use UX Data to Convince Stakeholders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e44d53d2-d8b9-4da9-9c91-a5d7fe0b951a/Let_me_show_you-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Use UX Data to Convince Stakeholders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/test-assumptions-with-the-experiment-cards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/df31cd46-d019-4a90-8cf5-74151cd40012/Experiment_Cards_in_Space-1920x1080.jpg</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/df67f37a-5647-4106-9594-c2ac3baecdb4/Assumptions_bridge_now_and_the_future-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/db7d9a92-93c8-43c6-9e44-59905b19e7e3/email.jpeg</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>[from Niklas Laasch, adapted from xkcd]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/146dd8b4-7b26-4437-b3ef-306159ed872d/Experiment_Cards_breakdown-Fountain_Institute.gif</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6927cc34-9979-474d-aaca-7b6173d717e4/Experiment_Cards-Asset_Preview.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Experiment Cards</image:title>
      <image:caption>Turn product ideas into product experiments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/531ee140-d501-4fa3-a090-f2e9e6be68b3/Experiment_Card_Walkthrough-Fountain_Institute.gif</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>How it might look to fill out an Experiment Card that tests a risky assumption</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/79b67e52-44a9-4a3a-a018-6463245ddab2/Design-Friendly_Business_Outcomes-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/518a4870-00e3-4051-859d-adedc97af6ab/Assumptions_are_riskier_when_you_dont_see_them-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d8867b07-009f-4454-b391-843b305949bd/Quote_on_Assumptions_by_Isaac_Asimov-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ec71d8c2-b4e3-4650-b712-b2f449ecdd1a/The_4_Lenses_of_Innovation-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/179698e9-4f58-472f-9ccd-a3d2d7fa3729/Early_signals_vs_Proof-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7fb58f51-dcae-4035-8f1c-7c368930f97b/Risk_vs_burden_of_proof-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>[Concept adapted from Testing Business Ideas by David J. Bland]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d926041f-b54f-48db-9b82-b03ca05d4971/Lo-Fi_vs_Hi-Fi_Metrics-Fountain_Institute.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8624a0d2-2cd4-4ef4-9006-b7cc280c0037/Experiment_Analysis_Card_Walkthrough-Fountain_Institute.gif</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>How it might look to run an experiment retro with an Analysis Card that sparks new ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a7fee59e-bdb3-40c6-be3a-04e6dfb0aee6/Screen+Shot+2022-03-30+at+5.06.04+PM-min.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>[from Observation vs. Inference: Identifying the Difference]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4e9e1072-fb46-4c27-86b2-0ca7f084894f/Quote_on_failed_experiments-Bucky_Fuller.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/292c6855-1ecb-40be-9428-b7afd74cfa56/Experiment_Cards-Asset_Preview.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Experiment Cards</image:title>
      <image:caption>Turn product ideas into product experiments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c79867ef-387a-4b3b-9118-7a6fdb1606a6/null_vs_alternative_hypothesis-Scribbr.png</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Make it stand out</image:title>
      <image:caption>[from Null &amp; Alternative Hypotheses | Definitions, Templates &amp; Examples by Scribbr]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dc665788-b0bd-470a-8c84-3ba25eac5f43/Solution_to_Experiment-Fountain_Institute.gif</image:loc>
      <image:title>Blog - How to Test Assumptions with the Experiment Cards - Free Masterclass in Product Experiments</image:title>
      <image:caption>If you want to dive deeper, check out this free 60-minute webinar on how to design product experiments from the author.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/getting-started-in-testing-and-experimentation-a-designers-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ce52cdd5-ff60-49e3-9d9e-57d165e07213/Designers_guide-to_testing_and_experimentation-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a07473b1-8789-4ba3-8539-eac0a73f93c0/Rapid_Experimentation_Definition-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/81eaba28-29d5-4f05-b30e-22239fa0e209/Quote_on_lean_and_agile_innovation-Don_Norman.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/48d802c8-2d85-4297-a1bd-f69fad5d0f33/HMW_embrace_experimentation-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1109b35a-37b9-4e0c-bc39-16160a92a755/Assumptions_bridge_now_and_the_future-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e48dcde1-2cbb-4026-94c2-aa5b993c1c02/Assumptions_Map-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>[Aim your experiments at the top-right quadrant for the best experiments]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0cfcda43-37d5-4dfb-a451-27bb2fd4375c/Quote_on_Assumptions_by_Isaac_Asimov-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8a3646b9-7ac1-43e2-b735-379f99758e26/Experiment_Cards-Asset_Preview-min.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Turn Prototypes into Experiments</image:title>
      <image:caption>Use the Experiment Cards to set up your experiments like a scientist and hunt down the assumptions within your design ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/79488c37-bfa2-4da4-b68b-b0448e33cb09/4_types_of_Product_Risks_and_who_owns_them-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8674ef64-2058-4b40-95d2-6ee0724346a8/Desirability_and_Usability-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8abd2302-3c5d-4005-8910-60c80c081ac4/Quote_on_behavior-Robert_Fabricant-Fountain_Institute-min.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/68fe9f29-9474-4510-a0da-1f87764e7bd9/IBM.jpeg</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6bf60456-f94e-45e3-9e87-39cc98eea9b2/Quote_on_failed_experiments-Bucky_Fuller.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b59826ab-1446-406f-82e6-a022c6d61fec/ROI_on_Experiments-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>[Inspired by Nassim Taleb’s article on innovation and chance]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d38140b9-c5f2-4b27-9b45-c12916308185/Quote_on_bets-Red_Associates-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a1afe1e8-a27d-4aab-b8f8-5ad06d31c6f1/Quote_on_confirmation_bias-Erika_Hall.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b6ff4b63-5446-4568-8710-ce780a1a720a/Risk_to_Burden_of_Proof-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e74628f1-a811-40ec-bc74-bea190359e6c/Assumption_Chasm.gif</image:loc>
      <image:title>Blog - The Designer’s Guide to Testing and Experiments</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/what-is-data-driven-product-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d3e38455-05e4-4ad2-bee8-c6241086ba33/Data-Driven_Product_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is data-driven design? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d0d00beb-8b96-419f-ba04-aa01e8820bdf/Quote_on_measuring-Kim_Goodwin.png</image:loc>
      <image:title>Blog - What is data-driven design? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - What is data-driven design? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/what-is-ux-theatre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/24ff6d43-3cf4-41a3-adfa-3128cdd6ef2c/UX_Theatre-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What Is UX Theatre and How Do You Avoid It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1631550804434-GZLF8JCKRIXYZCXSA6WX/UX_Theatre_vs_UX_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What Is UX Theatre and How Do You Avoid It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/815dc8dd-a6df-4eab-9a1c-a51200961068/UX+Theatre+Poster+2020.png</image:loc>
      <image:title>Blog - What Is UX Theatre and How Do You Avoid It? - Make it stand out</image:title>
      <image:caption>[Download the high-res poster for your office from Spydergrrl’s Blog]</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/senior-ux-designer-salaries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/75e7fef9-172a-43bf-8292-fe071af73de9/Senior_UX_Designer_Salaries-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What are Senior UX Designer Salaries Around the World? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b84bc070-6ecf-4759-b77c-971833c23868/Average_UX_Designer_Salaries-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What are Senior UX Designer Salaries Around the World? - Make it stand out</image:title>
      <image:caption>[Based on anonymous data reported in the Designer Open Salaries spreadsheet]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9b96e13c-4ae3-45c1-9e37-ab15d46b4dfe/UXUI_Salaries_based_on_years_experience-Germany-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What are Senior UX Designer Salaries Around the World? - Make it stand out</image:title>
      <image:caption>[Based on anonymous data reported in the Designer Open Salaries spreadsheet]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4bce53c4-febb-43bb-b8e9-75a41319eda7/Designer_Open_Salaries-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What are Senior UX Designer Salaries Around the World? - Designer Open Salaries Spreadsheet</image:title>
      <image:caption>Check out the Designer Open Salaries Spreadsheet where we sourced our anonymous salary data. Don’t forget to add your salary!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/3-pillars-continuous-ux-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/75e6fce9-ca57-49b8-aabf-3139b1238ac1/Three-Pillars_of_Continuous_UX_Research-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The 3 Pillars of Continuous UX Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e9843b4c-a5c8-4e5d-84cc-2785e9448ca6/Schedule_and_System.gif</image:loc>
      <image:title>Blog - The 3 Pillars of Continuous UX Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/ux-research-methods-product-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/60e19269-d34d-4764-8803-1c97f7f8aa3a/5_Methods_of_Continuous_Product_Discovery-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Top 5 Methods of Continuous  Discovery &amp;amp; UX Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/59e32c68-c527-4344-b8bf-e7b98d239f33/There_is_no_i_in_research-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Top 5 Methods of Continuous  Discovery &amp;amp; UX Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e9843b4c-a5c8-4e5d-84cc-2785e9448ca6/Schedule_and_System.gif</image:loc>
      <image:title>Blog - The Top 5 Methods of Continuous  Discovery &amp;amp; UX Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/what-is-continuous-ux-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/44c6f102-2d90-4112-a34d-103be046afb8/What_is_continuous_ux_research-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/136ef8a3-cc6f-42fd-83cc-86ad93c2bc4d/Quote-Tomer_Sharon.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2bfebfb2-27be-428b-9613-6668757241ff/Quote-Teresa_Torres.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d0163897-1233-4f77-84e8-a906e91c5153/Definition-Continuous_Research-Fountain_Institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1e2af33c-435c-4920-8f8f-70ca1af28c91/Quote-Jan_Chipchase.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ba3b94ba-d536-4db0-8c32-017a76c62108/Traditional_research-project_mindset-quarterly_schedule-Fountain_Institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/479a1e24-ae18-409b-b65b-46c4b6ca70d8/UX_Research_Waterfall%28DALL-E-edit%29-Fountain_Institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>[The full waterfall view, classic UX meme expanded using DALL-E, by Jeff Humble]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/06da2428-9938-4c5b-a736-d8806dfa4d7b/Continuous_research-product_mindset-quarterly_schedule-Fountain_Institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f0350212-549e-4282-9d6e-930332ad08f6/Continuous_research-product_mindset-weekly_schedule-Fountain_Institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c6a35776-0cb7-4b8a-83f3-3e97b113c462/Research_reports_are_so_over-Fountain_Institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Nobody reads…meme by Jeff Humble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/81cd44f8-c652-4fae-96bf-6b0c5542b67c/Keystone_Habit_of_Continuous_UX_Research.jpg</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>[Learn more about the Keystone Habit of Customer Interviews in this article by Teresa Torres]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a4265a07-84e9-450f-b759-13bbb609e7db/Quote-Erika_Hall.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/07331293-e95b-4137-a9de-c154257370b9/James_Barksdale_quote_on_data_and_opinions-Fountain_institute.png</image:loc>
      <image:title>Blog - What Is Continuous UX Research? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e9843b4c-a5c8-4e5d-84cc-2785e9448ca6/Schedule_and_System.gif</image:loc>
      <image:title>Blog - What Is Continuous UX Research?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/two-ways-to-design-confidence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/11aaafb8-faa5-49ca-b394-8a4f0aa90199/Researching_and_Experimenting-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 2 Ways to Improve Your Design Confidence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/98682583-9d2d-4304-8afa-bea8f0ecbfa1/UX_Research_Canvas-Asset_Preview-min.jpg</image:loc>
      <image:title>Blog - 2 Ways to Improve Your Design Confidence - A template for researching</image:title>
      <image:caption>Discover the essential elements of any UX research project with this canvas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f53b1e58-f1dd-409a-a88a-bac322103f59/Experiment_Cards-Asset_Preview-min.png</image:loc>
      <image:title>Blog - 2 Ways to Improve Your Design Confidence - A template for experimenting</image:title>
      <image:caption>Use the Experiment Cards to turn your prototypes into product experiments that will help your team “build the right thing.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/goals-signals-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4fa345c8-aaff-4ad4-978e-e918e7937644/Set_metrics_with_Google_HEART-framework-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Set UX Metrics with the Google HEART Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f0824dd2-1983-4e49-b320-4a5e90ff11e2/Goals-Signals-Metrics-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How to Set UX Metrics with the Google HEART Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/257a6362-a256-4c1b-b159-b85027236219/UX_metrics_definition.gif</image:loc>
      <image:title>Blog - How to Set UX Metrics with the Google HEART Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/3-workshop-mistakes-to-avoid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4fca632e-1de1-4368-982f-537a91f94fc0/Workshop_Mistakes-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Workshop Designer Reveals 3 Mistakes You Can Avoid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/800078ad-ae56-4abc-bf98-45ebae6cda41/Audience_Strategy_Worksheet-Asset_Preview-min.png</image:loc>
      <image:title>Blog - Workshop Designer Reveals 3 Mistakes You Can Avoid - Design Audience-Centered Workshops</image:title>
      <image:caption>Use the Audience Strategy Worksheet to design an audience-centered workshop that is sure to engage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/3-types-of-ux-diagrams-for-visualizing-qualitative-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c1130259-8aaa-4589-857f-aa769db9db6f/3_Types_of_UX_Diagrams-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 3 Types of UX Diagrams for Visualizing Qualitative Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a84f8476-ae02-429b-8f84-3e39c3e6bee3/Quote-Edward_Tufte-Fountain_Institute.jpeg</image:loc>
      <image:title>Blog - 3 Types of UX Diagrams for Visualizing Qualitative Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5012d877-b826-48d7-9a04-e4311bc85836/Comparison_Diagrams-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 3 Types of UX Diagrams for Visualizing Qualitative Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/57969fdb-e53a-4fc7-b7f8-4cb29cd870e7/Hierarchy_Diagrams-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 3 Types of UX Diagrams for Visualizing Qualitative Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b23e6d87-8be3-4014-864a-1e7df7763840/Sequence_Diagrams-Fountain_Institute.jpeg</image:loc>
      <image:title>Blog - 3 Types of UX Diagrams for Visualizing Qualitative Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/800078ad-ae56-4abc-bf98-45ebae6cda41/Audience_Strategy_Worksheet-Asset_Preview-min.png</image:loc>
      <image:title>Blog - 3 Types of UX Diagrams for Visualizing Qualitative Data - Designing Slides?</image:title>
      <image:caption>Use the Audience Strategy Worksheet to design a human-centered presentation that is sure to engage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/surveys-are-the-mcdonalds-of-ux-methods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dfcaa72a-ff3f-4f80-819d-b745468e7200/Surveys_are_the_mcdonalds_of_ux-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Surveys Are the McDonald’s of UX Methods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b547e8da-39cd-4c18-bbde-c1a7174dfae3/Common_UX_Research_Methods-2021-surveys.jpeg</image:loc>
      <image:title>Blog - Surveys Are the McDonald’s of UX Methods - Make it stand out</image:title>
      <image:caption>[based on the responses of 525 people that do research for their job, image from the State of User Research Report 2021 by User Interviews, red highlight added by us]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6ae85f87-fd13-4a1d-8d10-3a522f11ab08/Survey_Success_Rates_over_time-Pew_Research.jpg</image:loc>
      <image:title>Blog - Surveys Are the McDonald’s of UX Methods - Make it stand out</image:title>
      <image:caption>[survey response rate went from 36% in 1997 to 9% in 2012, from PewResearch.org]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1d87127e-069c-421c-b36d-e00109a3551a/Qualtrics_Rec-Surveys.jpg</image:loc>
      <image:title>Blog - Surveys Are the McDonald’s of UX Methods - Make it stand out</image:title>
      <image:caption>[a very biased estimate from a Qualtrics article]</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/3-ways-to-design-better-ab-tests</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ea320285-a3af-4fa5-9c77-998a5fe09293/Ways_to_improve_AB_tests-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Design Better A/B Tests in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b717ed24-810c-422c-9cad-1f39c63c6e64/Equation_for_AB_Testing_Evans_Tool</image:loc>
      <image:title>Blog - Design Better A/B Tests in 3 Steps - Make it stand out</image:title>
      <image:caption>[ The “simple” equation behind an A/B testing tool]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7bfeb40c-0783-4e64-871f-3099e6e73962/Not_Bold_Test-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Design Better A/B Tests in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/44a8fd12-6ad2-401a-966f-95fd214faaa3/Bold_Test-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Design Better A/B Tests in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dc419e4d-b705-41a5-8c45-1bb8c95da3ef/Experiment_Cards-Asset_Preview.png</image:loc>
      <image:title>Blog - Design Better A/B Tests in 3 Steps - Turn Your A/B Tests into Product Experiments</image:title>
      <image:caption>Need help setting up an A/B Test? Use these cards for Miro, Mural, and Figjam and start testing like a scientist.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/fake-don-norman-quotes-to-depress-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/be42659a-5e9b-441f-a1c8-d38be81bbec8/Don_Norman_Quote-01-Linkedin_Polls-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Which UI is better, Ron? Of course, you could ignore those silly UI polls, but Ron knows that UX designers would never miss an opportunity to shame someone. So make Ron proud by continuing to comment away! (Read more about UI Polls here)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/af8bb231-adb3-4bc1-82db-6d42b24bf29b/Don_Norman_Quote-02-Instagram_Carousels-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Fun Fact: Ron was educated entirely through the IG community and majored in  with a minor in . What’s a silly question we could ask here to improve engagement?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cb025603-92b1-4dd6-b489-45cf37d1d9fd/Don_Norman_Quote-04-UX_Maturity-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Wow, Ron…real mature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/aa5ed84a-f078-4c55-8c3e-f97ce96ce2af/Don_Norman_Quote-03-UX_Collective-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Ron has this joke he loves to tell: “What do those two dudes that run UX Collective have in common with design managers? They both look at your work for 15 seconds before saying No!”  Seriously, though, Ron loves paying designers for their work with “exposure,” so he’s a big fan of Medium publications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/da8a6ae6-e4e0-4741-a9f1-850b8fc71b8b/Don_Norman_Quote-05-Persona_Templates-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>What better way to prove the value of being specific with your user base than by using a persona template that is generic and one-size-fits-all? (Read about Strategic Personas)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/634ec218-7a71-44ae-a05a-a3974beaa25f/Don_Norman_Quote-06-Buzzword_Titles-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Ron gets it. Nothing says “I’m all about UX” like adding UI/CX/IXD/HCI/MBA/XR/VR/UXS next to it for clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a23035f4-358a-4893-97b2-86eb2180c806/Don_Norman_Quote-07-App_Redesign-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Ron understands that the best way to get work experience is from designing an app for free by interviewing yourself and stealing UI patterns from other unemployed designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a1faf7ef-9f9a-4b01-aff9-f650412cf851/Don_Norman_Quote-08-Clicks_over_usability-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Who gave Ron a chainsaw?!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/73a1e57a-d3e7-44d8-80bc-4a371c745cf4/Don_Norman_Quote-09-Expert_in_users-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Ron always rewards himself after testing his own designs, and as a result, he has quite the collection of Amazon gift cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f7daa1ea-5bbc-4d3a-9969-c916d318859c/Don_Norman_Quote-10-UX_Surveys-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Ron always meets his OKRs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/258dcb8e-8e7b-47da-be5c-2e8d6db77226/Don_Norman_Quote-11-UX_Agencies-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Agencies already know this, but you can call pretty much anything UX design these days. Ron recommends that you say the word “innovation” a lot but don’t mention the word “user,” or you might actually have to talk to one (see UX Theatre).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/eae541c8-ad06-4c76-bdc3-3c756dcd75d7/Don_Norman_Quote-12-UX_Strategist-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Well said, Ron…spoken with the oversimplification of a true consultant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2a10b760-67f4-4223-9308-956d2bf7f9b7/Don_Norman_Quote-13-UX_and_Design_Thinking-Fountain_Institute-min.jpg</image:loc>
      <image:title>Blog - Fake Don Norman Quotes to Depress Your UX Friends - Make it stand out</image:title>
      <image:caption>Ron is a Design Thinking Guru.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/how-a-deep-dive-in-ux-research-stepped-up-my-ux-expertise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dad7ca70-ec2f-4bf6-9996-af8850889dde/Sara_P_Blog_Image-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - How a Deep Dive in UX Research Stepped up My Expertise</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/5-key-benefits-of-a-design-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/784da34e-6c5b-4428-af2f-661429ff0425/Key_Benefits_of_Community-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - 5 Key Benefits of a Design Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e85808f7-dae2-4877-9b86-579519ad4866/Guild_of_Working_Designers-min.jpg</image:loc>
      <image:title>Blog - 5 Key Benefits of a Design Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/free-online-workshop-timers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7772fc97-b5c2-4e54-9b8c-b39a177e7e6b/bigtimer.net-fountaininstitute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 1. Big Timer</image:title>
      <image:caption>This timer is our favorite because it’s simple, and it has a cute look. If you’re looking for something quick or to overcompensate for something, look no further. https://www.bigtimer.net/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ee679b18-e3a7-45b3-bb3a-7a89aedee2e1/fliptimer-fountain_institute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 2. Flipclock Timer</image:title>
      <image:caption>Remember those clocks that physically flipped? This one recreates that clock perfectly and even includes a quick link to the lo-fi girl station on YouTube for working music. Best feature list and still minimal…A+!!! https://flipclock.app/timer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3a624668-42ed-439c-ab4e-1ddeb53872d5/online-stopwatch.com-fountaininstitute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 3. Online Stopwatch</image:title>
      <image:caption>Look no further than this web 1.0 dream…especially if you dress in that norm-core vibe. We would rank this timer #1 if it played that bass line from Seinfield at the end of time. https://www.online-stopwatch.com/full-screen-stopwatch/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/81cfc2ea-4be9-4242-962c-721ded46c531/countingdownto.com-fountaininstitute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 4. Countdown Pages</image:title>
      <image:caption>If you want customization that will leave your audience seriously questioning your taste, look no further than these countdown pages. Oh, by the way, your Myspace profile called. They said they want their timer back. https://countingdownto.com/countdown-pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b8c43760-5828-4c45-a6a8-5f229eeeb5bc/clock.clearleft.com-fountain_institute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 5. Clearleft Timer</image:title>
      <image:caption>This one loses points for being thirsty and advertising Design Sprints. Sadly, we are a sucker for the classic design of the Time Timer, making this timer a top contender in our prestigious list. https://clock.clearleft.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b5373b58-9720-49c9-9c87-91eb912bbe35/vclock-fountain_institute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 6. vClock</image:title>
      <image:caption>Check out this timer for a vintage feel with lots of customization, including a fullscreen mode. Make sure you try out all 4 functions…or don’t. We don’t care. https://vclock.com/timer/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/44f8c832-9a41-4afc-afbc-55646130e77b/e.ggtimer.com-fountaininstitute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 7. Egg Timer</image:title>
      <image:caption>If you want a text-based timer with a clean aesthetic. look no further than the Egg Timer. We like that the background acts as a meter to show the time left, and life is mostly full of pain so let us have this one thing, ok? https://e.ggtimer.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/91ce560d-6a4e-4134-b74b-146113a31522/alphakevin-fountain_institute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 8. AlphaKevin Timer</image:title>
      <image:caption>Hats off to AlphaKevin for creating a timer you can operate without a mouse. The only thing more badass than turning on a timer in a workshop with a few keystrokes is doing it with a sword…which you can probably do with some practice. https://alphakevin.github.io/fullscreen-timer/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/40a0a754-47ea-492d-9a3a-74ef0ca1d9b7/timer.net-fountaininstitute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 9. Timer.net</image:title>
      <image:caption>If you’re looking for a timer that looks like a stopwatch—well, you’re in luck. Because this one does that. Wait till you hear the ring at the end of this one…it will bring tears to your eyes. https://www.timer.net/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2ca2856f-a237-4d67-b949-fe1867c99407/Google_timer-fountain_institute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - 10. Google Timer</image:title>
      <image:caption>If you type “timer” into any Google search bar, you get a little timer/countdown widget. You can click a button to make it go full screen, making this a quick coughcoughlazycough option. https://www.google.com/search?q=timer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4eba3cd9-c1d1-4f07-ba54-bde9954889f8/Pomofocus_timer-fountain_institute.jpg</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - Bonus: Pomofocus</image:title>
      <image:caption>Since I’m feeling drunk with power, I’m creating a special bonus section. I have attention issues so I love using the Pomodoro method. This timer is the best in my “Humble” opinion. The world is a cold, dark place, and if we all took a five-minute break, maybe there would be fewer jerks in the world. https://pomofocus.io/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1311758d-195c-4489-9d83-12e4db0261e6/Resources_Page-Social-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Top 10 Visual Countdown Timers Online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/everything-a-product-designer-needs-to-know-about-agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e8617dd5-9734-41c2-8f1a-142182b8ca0c/Agile_Empowers_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/10276155-7fb0-4a1a-bcf3-1bccb6f83de6/Waterfall_Model-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/975af2cd-9db1-4a5f-846a-ad913758efb3/Agile_Model-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/35675b08-9427-4751-829d-23cfd8832d93/Quote-Jeff_Gothelf.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5985890b-8de1-4ebc-bcb9-ce1eef8c8198/Quote-Marty_Cagan.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/587de8d7-14db-4271-a460-e11574da0285/Single_Track_Agile-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8b9b297a-250c-4ea8-92a8-0414d3b84a08/Dual_Track_Agile-Fountain-Institute.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a94d2abf-4b05-43ca-bcad-cdca8a714a3b/Split_Track_Agile-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Product Designer’s Guide to Agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/linkedin-ui-polls-must-stop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8027cec3-8d3c-408b-9d10-bb17c232f757/What_not_to_do-Fountain_Institute.png</image:loc>
      <image:title>Blog - Which UI is Better? Just Stop - Make it stand out</image:title>
      <image:caption>[an example of what not to do…rewarded with tons of engagement on Linkedin]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d31f789b-e046-44c1-9f16-8329388e7eab/The_antidote-Fountain_Institute.png</image:loc>
      <image:title>Blog - Which UI is Better? Just Stop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8c6a5426-89fb-4da6-b2da-53c18a368329/Linkedin_Poll_Sarcastic.png</image:loc>
      <image:title>Blog - Which UI is Better? Just Stop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/waterfall-vs-agile-education</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1635680500449-KAMPAI9YHURQUN6VWKG5/Waterfall_vs_Agile_Breakdown-the_fountain_institute.jpg</image:loc>
      <image:title>Blog - Waterfall Education vs. Agile Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/the-double-diamond-of-speculative-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1631905141866-41EV3N01SFWYZCTCV4DZ/Mapping_the_Speculative_Design_Process-full-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1632304082108-FOG94PMK2GQMFVHHSD2Z/Problem_and_Solution_Space-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1632342379639-A9ZJNLE3UHUB9GUZ4CYW/Traditional_vs_Speculative_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1632303973107-E3Q9L0S5ZFG89UGPFNSR/Signals_Scanning_Double_Diamond-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1632303942983-XLOONRX256MANJV7FR48/Signals_Scanning_and_Design_Fiction_Double_Diamond-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1632303879742-OG7C523SNT8R422FHP0Z/Diverge_and_Converge_into_Futures-Fountain_Instituteal_.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1632303813753-O3JIFUPMMTRLN33P26BA/The_Double_Diamond_of_Speculative_Design-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1631889807200-0OC2QK50X8TOJC01ZJX5/Quote-John_C_Lily-Fountain_Institute.png</image:loc>
      <image:title>Blog - The Double Diamond of Speculative Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/research-sense-making-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1631007555114-8VUVKS1PMRK2U4YK2FN2/What_is_Sensemaking_in_Design-full-Fountain_Institute.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1631802147457-0GVD34R6ZJJW73WOP4GE/Quote-Jeff_Veen.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1631009640547-QYEJCCJMV98KJKVHTSHL/The_Sensemaking_Process-Fountain_Institute.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>[Adapted from the Field Study Handbook]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630938550741-8JY00ZSQMKNOPSLNU41Q/Hypothesis.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - 1. Identify Hypothesis</image:title>
      <image:caption>The Hypothesis Stage is the phase where you identify problems and assumptions. The hypothesis will evolve throughout the evolution of understanding, but it’s good to start with one on record. Outside stakeholders usually form these hypotheses, but sometimes researchers facilitate this process. Key Artifacts: Questions, Problems, Assumptions, Hunches, Ideas, Needs, Opportunities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630938851113-K1QC7JY169S8F81YIJ1H/Data.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - 2. Collect Data</image:title>
      <image:caption>The Data Stage includes gathering recordings of interviews, charts from industry reports, summaries of desk research, etc. The actual act of collecting this data almost always happens in the discovery phase of projects. Key Artifacts: Analytics, Artifacts, Evidence, Facts, Numbers, Photos, Quotes, Experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630938869913-CVC63S9CQZZ23QDTQQWC/Information.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - 3. Structure Information</image:title>
      <image:caption>The Information Stage is the step where you sort through the data you've already collected. If you didn't decide on a structure for your data before the project, this is a chance to sort through the data and decide which parts should inform the project. Key Artifacts: Smarter Questions, Tags, Summaries, Database, Data Wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630938892332-CQH9YQ3WI1CJLZ3Y8ORH/Knowledge.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - 4. Cluster Knowledge</image:title>
      <image:caption>The Knowledge Stage builds relationships within the information gathered. This is done through clustering or spatial mapping on a data wall to create a group understanding of the phenomenon. Affinity diagramming is a great method to do this. The idea is to compare, contrast, and classify data based on its relationship with other data. Key Artifacts: Initial Frameworks, Patterns, Shared Understanding, Smarter Questions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630938927268-CJQQV037ODMQ43YGVDB6/Insight.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - 5. Synthesize Insights</image:title>
      <image:caption>In the Insight Stage, look at the patterns that make up the big picture until you get completely new ideas. These "aha! moments" feel like a bolt of creative inspiration. Insights combine research observations with the researcher’s experience, following the formula: I saw this + I know this = Insight. Insights are the most important of the soft deliverables in your projects, so be sure to record them. Key Artifacts: Mental Models, Frameworks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630938947400-YJP8RIKLTBITMCTSFBDW/Wisdom.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - 6. Evaluate Wisdom</image:title>
      <image:caption>Many organizations skip the final phase of the sense-making process. How do you know that your initial hypothesis solves your problem unless you apply it broadly to other questions? This phase is all about using your research insights in broader contexts to determine its validity. Key Artifacts: Common Sense, Folklore, Process, Vision, Opportunities, New Domains, New Hypothesis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630926460981-4UBQ4W0Z5DRZ9SXDP2AS/Quote-Jan_Chipchase-Fountain_Institute.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630924429359-65D69UPEYC1CQSROEIRR/DIKW_Pyramid.svg.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>[The DIKW Hierarchy]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630921813701-73ECZDHFRM0V9FXVWCFC/06_Sanders_Fig1-1024x546.jpeg</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>[From Liz Sanders, author of Convivial Toolbox]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630922490850-36VYU82RFHFQ3CBFACUH/vmware-data-information-knowledge-insight-wisdom-impact-1024x284.jpeg</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>[Cartoon by David Somerville, based on a two-pane version by Hugh McLeod]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1630925774484-K1HL0TRNITPA8RF02WH1/Quote-Liz_Sanders-Fountain_Institute.png</image:loc>
      <image:title>Blog - Making Sense of Research with a Sense-Making Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/advanced-ux-ui-course-review-cansu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ee53a284-782b-46cb-9c4b-486a20643985/Cansu_Blog_Image-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - Taking an Advanced UX Course from the Fountain Institute</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/art-and-education-in-design-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1620649334281-SKP8TM52Q5KT21G9SZC4/Art+%26+Education+in+Design+Blog+Image.jpg</image:loc>
      <image:title>Blog - Art Education &amp;amp; Design Education</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/blog/what-is-the-double-diamond-design-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b9d12695-16c9-4a75-99a0-ae773ad2b857/The_Double_Diamond_by_Michelangelo-the_Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/833b26bb-c106-4b94-8e50-acd643c18d26/The_Double_Diamond-Problem_and_Solution.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/878439fa-d165-44d9-acfb-cad587c06c62/Divergent_Thinking_vs_Convergent_Thinking.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1b006972-8a98-4a99-a4f0-b0ed2f8113a8/The_Groan_Zone-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/668328c6-ade6-4ff0-8867-96ecc614939f/Diverge_and_Converge_into_Diamonds.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/329ca84f-e5cf-4698-86aa-189b96760a27/The_Introduction_of_the_Diamond-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process? - Make it stand out</image:title>
      <image:caption>[learn more about Osborn and Parnes’ collaboration here]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5e444008-423f-4407-9c03-bad8073cc236/The_Evolution_of_the_Double_Diamond.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
      <image:caption>[Not pictured: thousands of unnamed frontier practioners that helped evolve design in the 20th century. The evolution of this model visualizes design’s changing role in society, and it is not the work of one person or institution.]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/33004eed-2e7c-48bb-8ee6-d2d74c08330f/Einstein_Quote_about_problem_and_solution-Fountain_Institute-min.png</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/23378d6d-86c8-4ffa-9348-1f3af0803b3d/The_Problem_Space-the_Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ffece97b-58a0-4157-a993-f1ec9910132f/The_Solution_Space-the_Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fee2a2d9-a6ec-4727-8baf-e280496684ac/The_4_Phases_of_the_Double_Diamond-TFI.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/52f5355c-abf9-47f2-b94d-2c329d5f1665/A_Short_History_of_IDEOs_Design_Thinking-Fountain_Institute.jpg</image:loc>
      <image:title>Blog - What is the Double Diamond Design Process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thefountaininstitute.com/blog/double-diamond-design-book-list</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-06-23</lastmod>
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      <image:caption>Kolko gives us a rare glimpse into the internal mental processes of turning your research into design ideas in this book. We love that this book has a mix of both the theoretical and the practical. Kolko's writing illuminates the hidden mental activities necessary to connect the two diamonds of the double diamond. Our main takeaway from this book was that designers should externalize the synthesis process if we want our non-design colleagues to understand design research.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thefountaininstitute.com/blog/the-elements-of-art-and-design</loc>
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      <image:title>Online Events - ONLINE WORKSHOP: Aligning with Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/designers-collective-dreams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d20cd02f-d8e5-4e3c-9ea5-97bd2cdfd4b4/Screenshot+2024-05-02+at+10.50.43+AM.png</image:loc>
      <image:title>Online Events - Designers’ Collective Dreams - Rull event recap</image:title>
      <image:caption>Check out all the poll results, summary, and transcripts!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/communication-and-participation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bf5823d6-d362-4c5f-a224-11ef243d2ac3/Strategies+for+Workshop+Participation+Workshops-Fountain_Institute.png</image:loc>
      <image:title>Online Events - Strategies for Workshop Participation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bb7c62b0-42ba-4b5a-b842-948852a676f5/HannahBaker_Background.png</image:loc>
      <image:title>Online Events - Strategies for Workshop Participation - Hannah Baker</image:title>
      <image:caption>Hello! I’m Hannah, and I am passionate about creating workshops that go beyond the ordinary. Join me in exploring the dynamics of effective communication and adaptability. Connect with Hannah on LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/innovation-by-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/freelance-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3a6a26f8-50fd-497d-b5fd-75880526d754/Screenshot+2024-02-22+at+11.43.04+AM.png</image:loc>
      <image:title>Online Events - Balancing Freelance Life with Maya McBeath - Full Event Recap</image:title>
      <image:caption>Check out all the poll results, summary, and transcripts!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/empowering-design-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7425ccc6-55a8-4496-a09f-65129be33e45/Screenshot+2024-01-25+at+11.57.52+AM-min.png</image:loc>
      <image:title>Online Events - Empowering Design Teams - Rull event recap</image:title>
      <image:caption>Check out all the poll results, summary, and transcripts!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/online-meetup-designops-vs-design-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f3281b27-c746-4317-a51d-4ccc81627495/Screenshot+2023-12-14+at+10.50+1%400.75x.png</image:loc>
      <image:title>Online Events - DesignOps vs. Design Management with Maria Karnaukhova - Slides from the talk</image:title>
      <image:caption>Check out the slides from Maria’s talk on your time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/online-meetup-kevin-hawkins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ac3762e0-d8f3-4a54-8376-4adaa0d47b06/Fountain+Institute_+GETTING+YOUR+BUY-IN%21+and+making+Stakeholders+listen+.png</image:loc>
      <image:title>Online Events - Convincing Stakeholders to Ship Awesome UX with Kevin Hawkins - Slides from the talk</image:title>
      <image:caption>Check out the slides from Kevin’s talk on your time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/online-meetup-research-democratization-myth-busting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5d851761-f66a-4607-ba09-07596bb611d9/The+hopes%2C+dreams+and+fallacies+of+research+1.jpg</image:loc>
      <image:title>Online Events - Research Democratization Myth Busting with Kathleen Asjes - Slides from the talk</image:title>
      <image:caption>Check out the slides from Kathleen’s talk on your time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/online-meetup-elevating-impact-through-continuous-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-21</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/facilitating-a-full-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c7b203cf-ef57-497c-bf17-fcfe8ff2ea34/Facilitating+a+Full+Experience+%28New+Date%29-Fountain_Institute.jpg</image:loc>
      <image:title>Online Events - ONLINE WORKSHOP: Facilitating a Full Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/262949aa-c54e-41c7-b339-d8dd00751fad/Rachel+Davis+Round+Large.png</image:loc>
      <image:title>Online Events - ONLINE WORKSHOP: Facilitating a Full Experience - Rachel Davis</image:title>
      <image:caption>Hi! I’m Rachel, a Workshop Experience Designer, and Facilitator based in the United States with almost 20 years of experience. I’m a firm believer that play is the doorway to our wildest ideas, and as a result, I’ve built my own consulting company to help others bring that joy and energy into their workshops. Coming from an environment where being creative was like pulling teeth, I’ve worked throughout my career to help others move past the thoughts that they are ‘just not creative,’ that play can’t co-exist with problem-solving, or that they ‘just don’t have good ideas.’ Connect with me on LinkedIn and Bento!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ed18a3da-b49a-4360-8000-63f53c6229c1/Hannah-Round-BW.png</image:loc>
      <image:title>Online Events - ONLINE WORKSHOP: Facilitating a Full Experience - Hannah Baker</image:title>
      <image:caption>Hi, I’m Hannah! I’ve been crafting participatory learning experiences for over fifteen years and designing online workshops since 2020. I began the first ten years of my career path as an artist and educator, then transitioned into brand and web design. I'm now combining my past two career paths to create learning experiences for designers in the middle of their careers. Connect with me on LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/influencing-with-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e13e4898-bf9b-419b-9afb-dc3244e52d81/Influencing+with+Strategy-Fountain_Institute%28async%29.png</image:loc>
      <image:title>Online Events - WORKSHOP RECORDING: Influencing with Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6d13f9d8-4620-4f57-a069-7a8174976c63/Jeff.png</image:loc>
      <image:title>Online Events - WORKSHOP RECORDING: Influencing with Strategy - Hey, I’m Jeff Humble! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share this UX Strategy process that will help you avoid the rookie mistakes and start off with a killer UX strategy.</image:title>
      <image:caption>View Jeff Humble’s LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ed18a3da-b49a-4360-8000-63f53c6229c1/Hannah-Round-BW.png</image:loc>
      <image:title>Online Events - WORKSHOP RECORDING: Influencing with Strategy - Hi, I’m Hannah Baker! I’ve been crafting participatory learning experiences for over fifteen years and designing online workshops since 2020. I began the first ten years of my career path as an artist and educator, then transitioned into brand and web design. I'm now combining my past two career paths to create learning experiences for designers in the middle of their careers.</image:title>
      <image:caption>View Hannah Baker’s LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/ai-ethics-designers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/getting-started-with-ux-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9e7c3ad9-d6b3-4e4d-88fc-93e34c0f4713/Getting+Started+with+UX+Metrics-Fountain_Institute%28async%29.png</image:loc>
      <image:title>Online Events - WORKSHOP RECORDING: Getting Started with UX Metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6d13f9d8-4620-4f57-a069-7a8174976c63/Jeff.png</image:loc>
      <image:title>Online Events - WORKSHOP RECORDING: Getting Started with UX Metrics - Hi, I’m Jeff Humble! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share this UX Metrics process that will help you avoid the rookie mistakes and start off with killer UX metrics.</image:title>
      <image:caption>View Jeff Humble’s LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ed18a3da-b49a-4360-8000-63f53c6229c1/Hannah-Round-BW.png</image:loc>
      <image:title>Online Events - WORKSHOP RECORDING: Getting Started with UX Metrics - Hi, I’m Hannah Baker! I’ve been crafting participatory learning experiences for over fifteen years and designing online workshops since 2020. I began the first ten years of my career path as an artist and educator, then transitioned into brand and web design. I'm now combining my past two career paths to create learning experiences for designers in the middle of their careers.</image:title>
      <image:caption>View Hannah Baker’s LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/sustainability-product-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c1067591-583b-41b4-9a65-58d44f0bc5e5/23+06+catalina+mueller+sustainability+design.png</image:loc>
      <image:title>Online Events - Integrating Sustainability in Product Design with Catalina Mueller - Slides from the talk</image:title>
      <image:caption>Check out the slides from Catalina’s sustainability talk on your time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/joyful-brainstorming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/27ecb64a-c909-4a18-9682-fe723e3cb1d4/FW_Fountain_Institute-short.png</image:loc>
      <image:title>Online Events - Designing Joyful Brainstorming Experiences with Rachel Davis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/human-centered-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ee764dd5-41b8-4556-9ba9-9a8933f3ecec/Kickstarting+Human-Centered+Workshops-Fountain_Institute-min.jpg</image:loc>
      <image:title>Online Events - FREE WORKSHOP: Kickstarting Human-Centered Workshops with Hannah Baker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ed18a3da-b49a-4360-8000-63f53c6229c1/Hannah-Round-BW.png</image:loc>
      <image:title>Online Events - FREE WORKSHOP: Kickstarting Human-Centered Workshops with Hannah Baker - Hannah Baker</image:title>
      <image:caption>Hi, I’m Hannah! I’ve been crafting participatory learning experiences for over fifteen years and designing online workshops since 2020. For my Master’s in Education, I focused on a facilitation method called Visual Thinking Strategies that I’m excited to share. View Hannah’s LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/how-to-lead-with-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6c5724fe-d5da-45b9-8fe8-945b70ecda79/How_to_lead_with_UX_strategy%28email%29-Fountain_Institute-min.jpg</image:loc>
      <image:title>Online Events - How to Lead with UX Strategy featuring Jeff Humble - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1633544152064-IOH7TYATI7Y816202WEE/Jeff.png</image:loc>
      <image:title>Online Events - How to Lead with UX Strategy featuring Jeff Humble - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share what I’ve learned teaching strategy at the Fountain Institute. View Jeff’s LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/strategy-policy-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/726fb907-bf37-401c-9401-0239a130e06b/Guglielmo+Meetup-min.png</image:loc>
      <image:title>Online Events - Beyond Strategy to Policy Design with Guglielmo Apolloni - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bf92e0fa-04c4-423d-94c7-4c7a384f65f5/Beyond+Strategy+to+Policy+Design-min.gif</image:loc>
      <image:title>Online Events - Beyond Strategy to Policy Design with Guglielmo Apolloni - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/b2b-survival-guide-for-ux-designers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6eed88d0-7c53-411a-a063-5c8a5b86e197/B2B_Survival_Guide-preview.gif</image:loc>
      <image:title>Online Events - B2B Survival Guide for UX Designers with Aneta Kmiecik - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/how-to-test-innovation-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1c7d6213-acec-490a-9a76-7ec8a4355301/How_to_test_innovation_ideas-Fountain_Institute%28locked%29.jpg</image:loc>
      <image:title>Online Events - How to Test Innovation Ideas with Jeff Humble - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/workshops-across-cultures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/dystopia-in-a-box</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/strength-imposter-syndrome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/unlock-research-potential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/41f4bc8d-2d80-4648-9a69-0b0853d28b85/Unlock_your_teams_research_potential-live-Fountain_Institute.jpg</image:loc>
      <image:title>Online Events - Unlock Your Team’s Research Potential with Jeff Humble - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1633544152064-IOH7TYATI7Y816202WEE/Jeff.png</image:loc>
      <image:title>Online Events - Unlock Your Team’s Research Potential with Jeff Humble - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share this UX Strategy process that will help you avoid the rookie mistakes and start off with a killer UX strategy. Hear Jeff’s Story View Jeff’s LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/meetup-building-resilience-in-your-design-career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/what-is-design-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d03142f5-f136-4cbb-8e55-fd8050d594dc/What_is_design_strategy-live-Fountain_Institute.jpg</image:loc>
      <image:title>Online Events - What is Design Strategy? with Jeff Humble - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1633544152064-IOH7TYATI7Y816202WEE/Jeff.png</image:loc>
      <image:title>Online Events - What is Design Strategy? with Jeff Humble - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share what I’ve learned teaching strategy at the Fountain Institute. Hear Jeff’s Story View Jeff’s LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/events/how-miros-research-team-explored-hybrid-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-17</lastmod>
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    <lastmod>2023-06-17</lastmod>
    <image:image>
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      <image:title>Online Events - How to Lead with Facilitation featuring Hannah Baker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ed18a3da-b49a-4360-8000-63f53c6229c1/Hannah-Round-BW.png</image:loc>
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      <image:caption>Hi, I’m Hannah! I’ve been crafting participatory learning experiences for over fifteen years, and I’ve been designing online workshops since 2020. For my Master’s in Education, I focused on a facilitation method called Visual Thinking Strategies that I’m excited to share. Facilitation has been an invaluable skill for me, and I know it will be life-changing for you! Hear Hannah’s Story View LinkedIn</image:caption>
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      <image:title>Online Events - How to Lead with UX Metrics with Jeff Humble - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Online Events - How to Lead with UX Metrics with Jeff Humble - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share this UX Strategy process that will help you avoid the rookie mistakes and start off with a killer UX strategy. Hear Jeff’s Story View Jeff’s LinkedIn</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped thousands of UX/UI designers break into the design field in my time as Head of Design of CareerFoundry. This program is based on dozens of conversations with mid-career designers that feel stuck delivering other people’s solutions. Jeff’s LinkedIn</image:caption>
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      <image:caption>Hi, I'm Hannah! I have been creating participatory learning experiences for over fifteen years. I began the first ten years of my career path as an artist and educator, then transitioned into brand and web design. I'm now combining my past two career paths to create learning experiences for designers in the middle of their careers. Hannah’s LinkedIn</image:caption>
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      <image:title>Online Events - How to Interview Users with Hannah Baker &amp;amp; Jeff Humble - “Thanks to this course, I now have hands-on design practices and frameworks at hand, which I can bring into my company. I also gained the confidence to share my research and work with my team in a way that will convince them of the value of my findings and help our products advance.”</image:title>
      <image:caption>Nadia Staiger UI/UX Designer at Keleya Digital-Health Solutions Nadia’s Linkedin</image:caption>
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    <lastmod>2023-06-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Online Events - How to Design a UX Strategy with Jeff Humble - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped establish the UX strategy at CareerFoundry during my time as Head of Design, and I’m excited to share this UX Strategy process that will help you avoid the rookie mistakes and start off with a killer UX strategy. Hear Jeff’s Story View Jeff’s LinkedIn</image:caption>
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      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped thousands of UX/UI designers break into the design field in my time as Head of Design of CareerFoundry. This program is based on dozens of conversations with mid-career designers that feel stuck delivering other people’s solutions. Hear Jeff’s Story View LinkedIn</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Online Events - How to Do UX Research Weekly - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped thousands of UX/UI designers break into the design field in my time as Head of Design of CareerFoundry. Hear Jeff’s Story View LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/92e8c066-ac6c-4cfb-af0c-781792260058/The_Challenges_of_Tomorrow-Fountain_Institute.gif</image:loc>
      <image:title>The Fountain Institute</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/imprint</loc>
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    <lastmod>2025-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/alumni</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/01a23186-af90-449c-8036-bdb850d2b2f6/Debora_Sperandio.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Finding a course that allows for fast-paced, interactive learning has been a challenge lately. I found exactly that here: the knowledge, workshops, facilitator, colleagues, and class environment were all thought to make learning effective and engaging. The results exceeded my expectations, so I highly recommend it!”</image:title>
      <image:caption>Debora Sperandio Sr. Product Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2f158e9d-56dc-4b27-87d1-18939a717aed/Kristina_Vinnik.png</image:loc>
      <image:title>Fountain Institute Alumni - “The course is great for Senior and higher levels of Product Designers who aim at either creating a strategy for their company or simply understanding how to bridge the user needs and the company's goals. A big bonus to the course is an awesome design community which you meet weekly and learn from each other. Jeff's attention to details during workshops and assignment feedback makes the experience feel premium.”</image:title>
      <image:caption>Kristina Vinnik Sr. Product Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b15b4cb7-a95a-44f3-a33a-bfb1927aa866/Ines_Joao.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I found the course, the classes and the material super valuable. Like a better version of hyper island and normal university because you actually know what you are talking about and have confidence using the tools…”</image:title>
      <image:caption>Inês João Sr. UX Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/efebbbfd-2c99-476a-945a-fcf9c0197527/Bridget_Stuger.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Unique, immersive, and actually applicable to my day-to-day career growth. By far the most valuable professional development I've done!”</image:title>
      <image:caption>Bridget Stuger Sr. UX Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/28bed3bd-9071-4458-a1b6-bf1dda76279f/Marta_Chadalska.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I took a part in the self-paced version of the UX Strategy course. The content was extremely valuable. Jeff gave great personalised feedback, which, in my experience, is rare to experience for self-paced online courses. I worked on a real project for my company and I can tell that the content is definitely relevant and applicable for real-life cases. This course helped me improve skills needed to find balance between managing user- and business needs.”</image:title>
      <image:caption>Marta C UX/UI Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/994638e7-bb52-4958-b653-423c6498d314/Luis_Horcajo.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “The UX Strategy course with The Fountain Institute was a really practical and insightful learning experience. It gave me tools for mapping influence, aligning business strategies, and testing ideas—skills I could apply right away. Jeff Humble’s teaching style was approachable and supportive, making it easy to ask questions and dig deeper. The tools and canvases we used made complex concepts clear and actionable. If you’re looking to sharpen your UX strategy skills and align design with business goals, I highly recommend The Fountain Institute.”</image:title>
      <image:caption>Luis Horcajo UX/UI Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/774fce26-c113-40d8-99df-73c7323fd57c/Jane_Stojcheski.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Excellent course [Defining UX Strategy] with applicable learnings and great teacher. Highly recommended”</image:title>
      <image:caption>Jane Stojcheski Technical Team Lead UX/UI View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d58a49fc-a374-4543-bda7-1feaa3769cfb/Csenge_Csog.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “The UX Strategy course was a great experience &lt;3 It's a fun easy way to learn techniques and gather information. Throughout the course, I gained confidence in using research methods and tackling design challenges in a way that aligns with broader strategic goals. Jeff is an excellent facilitator who made the learning process fun and impactful!”</image:title>
      <image:caption>Csenge Csog Jr. UX/UI Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/319ea7a0-59ae-4cf9-a6a7-d434efbce6c4/Lars_Logozny.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “The UX strategy and design course was exceptionally well-structured, offering a balanced mix of workshops, video sessions, and assignments. Highlights included Jeff’s invaluable feedback and the opportunity to collaborate with fellow UX designers. The provided resources were high-quality and easy to understand. Overall, this course demystified the complex topic of strategy design, making it both approachable and actionable. It’s especially beneficial for designers working in product teams, as it helps bridge the gap between design and business strategy. Highly recommended for anyone looking to elevate their strategy skills.”</image:title>
      <image:caption>Lars Logozny Senior UX/UI Designer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9dc9a60c-3603-4429-8d52-f4d852b39b01/anonymous4.png</image:loc>
      <image:title>Fountain Institute Alumni - “Really appreciated the structure of each lesson. They feel fun, light with memorable examples that convey a lot of the information.”</image:title>
      <image:caption>Anonymous Feedback Alumnus of Defining UX Strategy (Self-Paced)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/75c83c84-2866-422a-9dd2-a6aa09e2f4b0/Egon_Becskei.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Valuable, up to date knowledge, presented and summarized clearly, without unnecessary fluff and bullsh*t.”</image:title>
      <image:caption>Egon Becskei UX Lead View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d9c7d050-77ec-4e80-9ae5-17a4241be056/Kira.png</image:loc>
      <image:title>Fountain Institute Alumni - “The course was a six weeks long insightful, inspiring and fun journey! The combination of valuable input, in-depth feedback and hands-on workshops gave me a lot of room to explore, think and grow. 10/10 recommend! ”</image:title>
      <image:caption>Kira Tschierschke Freelance UX Strategy, User Research &amp; Service Design View Linkedin</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/03792ac3-0bda-4610-b4df-ddc3438c14ac/1696509708626.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “The classes were engaging and fun, with super useful material and great assignments to practice!”</image:title>
      <image:caption>Diana Leveryte Product Designer at Klaveness Digital View Linkedin</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/07913b84-4550-4031-8ee5-0ca2b87beca8/1596931377129.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - "I was really impressed by the way this course was structured and run. The instructors were welcoming and led us through a series of activities that enabled the cohort to develop camaraderie and be supportive with each other. I also learned many great concepts and new ideas about how to keep workshops engaging, inclusive, and productive. I can't wait to put this all into action! Thanks to Hannah and the Fountain Institute!”</image:title>
      <image:caption>Janine Kubert Senior Design Manager at Teladoc Health View Linkedin</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0cd32a15-d73b-49a2-8670-d30ac7fefd32/Ryan_Purdy.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “This live course was one of the most valuable investments in my design career. I was applying what we practiced on a daily basis in parallel with the course, which noticeably brought more impact to my work and team. As the Lead Product Designer at Vitally, it’s critical I invest not only in my self, but opportunities to improve our design operations and practices. Continuous research has made an often time consuming endeavor extremely repeatable, scalable, and valuable for us.”</image:title>
      <image:caption>Ryan Purdy Lead Product Designer at Vitally View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/32657235-2a18-4918-9ef0-120d605d8395/Maureen_Herben.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I found the UX strategy course the perfect mix between hands-on practice and theory to deepen your knowledge. The live classes were engaging, fun and helped me apply the theory we learned. The course was valuable to me, as I could immediately apply what I've learned in my actual job.”</image:title>
      <image:caption>Maureen Herben Senior Product Designer at Zalando View Instagram (ux.collection)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0dd8735e-77fa-4564-92d7-56d3eda5693c/Melissa+McLean.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “The Fountain Institute's course format provides a rich and engaging environment to learn very practical concepts and skills. And the opportunity to practice the skills learned throughout the course in a final demo was very valuable!”</image:title>
      <image:caption>Melissa McLean Principal Designer &amp; Strategist View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/b2e23eb5-3040-4834-ab89-5513fbe23685/Jerome+Bertrand.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Knowing The Fountain Institute has re-energized me on my goals of ever-learning about theory and practice of design. They integrate new design thinking and proven methods into compact, easy to follow and innovative workshops experiences like no other in the market. It's been fun learning with co-designers in real time - and for real!”</image:title>
      <image:caption>Jerome Bertrand UX designer, coach, photographer View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/6961560e-eb86-4a4c-8a19-a4762d97062f/Emre+Ozocal.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Designing Product Experiments was amazing. I prefer your course over NNG ones to be honest. I literally learned stuff. Thank you so much ”</image:title>
      <image:caption>Emre Ozocal UX/Product Designer at Unique President View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/54508d0e-a29a-4cb4-821b-692808fa4be6/Aneta+Kmiecek.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I took part in the ‘UX Strategy’ course which was truly a great investment of my time and money. The knowledge I gained was tremendous while at the same time it wasn’t overwhelming. The live workshops weren’t tiresome and I managed to stay energized thanks to Hannah’s great facilitation skills. Additionally, I had the opportunity to work on real context from my environment and I got a relevant feedback. Overall, I think the course was fantastic! Hannah and Jeff smashed the way how they led the cohort. I can strongly recommend the all courses from the Fountain Institute ”</image:title>
      <image:caption>Aneta Kmiecik UX Designer at EcoOnline Global View Instagram (ux.aneta)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7f449bd7-8860-4151-a185-fbfb50b6c987/Jenny_Lermander.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I very much enjoyed the CUXR course, and gained a lot of new relevant knowledge. I especially liked how interactive and hands-on the course was, enabling collaboration and discussions in the class. Hanna, Jeff &amp; Nairi are great facilitators and teachers, enabling good discussions by asking challenging questions, and also making the course a fun journey! The assignments made us apply the learnings directly in our work context, which was great.”</image:title>
      <image:caption>Jenny Lermander UX Designer &amp; Researcher at Silberplus View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/64df09d5-0ac8-4901-8b1e-2369f631982c/1621966254055-min.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I feel that I am in very competent hands with you. I regularly get the most updated information and experience in the UX field from you. That's a great feeling.”</image:title>
      <image:caption>Shida (Ardehali) Reher User Experience Designer at AstraZeneca View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/aaae6126-2da8-4050-9371-9677146bab98/Bassma+Hefni.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “It's a very valuable class. I already started using what I learned with my PM and designers and the results are awesome!”</image:title>
      <image:caption>Bassma Hefni Product Designer at Delivery Hero View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9e23fc8e-fff1-496d-bc4f-42a61fc1d082/Nairi_Nasrallah.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - "The course is short, jam-packed, thorough deep-dive into parts of design that you don't typically get to explore day-to-day, plus it's all no-nonsense and honest. Each week in itself is enough to give you enough content to learn, explore, and improve your non-design skills as a designer. Hannah and Jeff are really approachable, knowledgeable, and give you intentional, thoughtful insights and feedback. I would definitely recommend it. Great way to up-skill and refresh the way you approach your design career and day-to-day."</image:title>
      <image:caption>Nairi Nasrallah UX Researcher at EGYM View LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5a8a0209-b9bf-41cf-9808-e63659eaff79/oluwabukunmi_agbetunsin.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I've tried to learn UX research many times, but without specific projects to try to work through and someone to give me feedback. The CUXR course was impactful because it breaks things down into bite-sized pieces with well explanatory steps to follow during the UXR process. Thanks to Hannah and Jeff, for constantly giving constructive feedback and offering a lot of advice in and out of the course. I have learned and taken so much from each of the weekly workshop sessions, which I can bring into my company. I also gained the confidence to share my research and work with my team in a way that will convince them of the value of my findings and help our products advance. I highly recommend the Advanced UX Design course!”</image:title>
      <image:caption>Oluwabukunmi Agbetunsin Product Designer at Mantium View LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/d0dae22d-8b3a-4941-abe5-b3aebb7295e9/Hannah_Winter.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I really feel that I learnt more in the 6 weeks with Hannah &amp; Jeff than I did during 3 years at University. Having come from a background that was very UI focused I sometimes doubted my abilities as a UX Designer. I now feel that I can conduct, organise and analyse research with confidence and have the knowledge to present insights I gather with impact to stakeholders. I highly recommend the Advanced UX Design course!”</image:title>
      <image:caption>Hannah Winter UX Designer at Cambridge University Press View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cb2b26d5-33c3-47b0-932e-5c879b6c9681/Carl-Adam_Hellqvist.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Being the co-founder of an ed-tech startup focusing on learning transfer, I don't say this lightly: Hannah and Jeff's course is one of the most well-designed learning experiences I've ever come across. Besides being incredibly skilled designers, they manage to create a warm and forgiving environment where mistakes are encouraged and constructive feedback abounds. They genuinely care about each and every one of their students and are constantly available for quick individual coaching and jolts of encouragement. Future designer, you will be ever thankful if you invest in these six weeks now!”</image:title>
      <image:caption>Carl-Adam Hellqvist Co-Founder and Designer at Knowly View Linkedin</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/cfd0e522-b6d3-49eb-9f72-5b38aa987dee/Anna_Stutter_Garcia.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I cannot thank Jeff and Hannah enough for making such an enjoyable and effective course. Their workshop content and delivery, the artefacts and feedback helped me immensely in consolidating and improving my UX and UXR knowledge. I left the course feeling 100% more confident, with a better overview of the range of possibilities for UX and UXR in my company, and a great set of tools to guide my colleagues in UX strategy and research.”</image:title>
      <image:caption>Anna Stutter Garcia Senior Learner Experience Designer at Babbel View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e5320be3-8643-4bb0-84d8-5bb51c8c780c/Nadia_Staiger.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “My hope when signing up for this course was to not only improve my hands-on UX skills, but also to gain confidence in my abilities and knowledge about how to be a better designer in general - and that’s exactly what I got. Within six weeks I not only learned skills that I could immediately apply at work, but I also had the chance to do research that actually helped me understand the users I work with better. Thanks to this course, I now have hands-on design practices and frameworks at hand, which I can bring into my company. I also gained the confidence to share my research and work with my team in a way that will convince them of the value of my findings and help our products advance.”</image:title>
      <image:caption>Nadia Staiger UI/UX Designer at Keleya Digital-Health Solutions View Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/2ccb34c7-9928-4208-9f64-dd6c49cf40cf/Kenji_Kaneko.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Jeff and Hannah are caring and passionate teachers. I feel that this course pushes Product (UX/UI) designers to think beyond the pixels to become more strategic thinkers who can start to influence product direction and vision. This course affirmed for me parts of design that are very important and not taught in traditional design education, things such as facilitation and questioning assumptions. I highly recommend this course for any product designer who wants to involve more critical and measured thinking in their work.”</image:title>
      <image:caption>Kenji Kaneko Product Designer at Duo Security View LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/68f678a1-21ce-4850-8275-0840e588794d/Anja_Lena_Sack-Hauchwitz.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “This course was exactly what I needed, to level up on my skills as a Junior UX designer and progress from there. We learned techniques on how to bring the discovery phase to life and make vital parts more visible. It is superb to know very practical and hands-on tips and tricks for the real working world. This course also provides you with in-depth theory and further reading suggestions, which is excellent. What I also loved were the parts on facilitating workshops and presentation techniques. All in all, a great learning experience I will profit from in the future. Hannah and Jeff go out of their way to make this course a really valuable, enjoyable, and fun learning experience and are available for advice any time you require it.”</image:title>
      <image:caption>Anja Lena Sack-Hauchwitz UX Designer | UX Generalist | Product Designer View LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bfdee3c2-9c4f-447b-a2a7-d58adfd4677c/Chang_Jiang.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “The course is very engaging and easy to follow. In 6 weeks, it led me to analyze the relationship between me as a designer and my current organization, which enabled me with a bird’s-eye view of the current design/development process and inspired me to come up with solutions to existing problems following the methodologies taught in this course.”</image:title>
      <image:caption>Chang Jiang UX/UI Designer at SkyPrep Training Software View LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/382c8266-75f3-4ed8-9cc5-08c707257724/Saran_Battsengel.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “I recommend this course to everyone who is starting to gather experience in UI / UX Design. When I was learning UI Design, I focused more on small details like design principles, colours, typography, etc. This course helped me to understand how to see my work process in the big picture. For example, how to collaborate with non-designer teams like developers &amp; product owners and how it works digital product development in the real world. The most exciting part is for me to learn with other designers together.”</image:title>
      <image:caption>Saran Battsengel UI Designer at HUMANOO View LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/dd3b8c9a-9b29-46b6-a3c6-9f2378fadb78/Johannes_Schweig.jpeg</image:loc>
      <image:title>Fountain Institute Alumni - “Jeff's and Hannah's course just strikes the perfect balance between low-level methods that are helpful in your everyday work and great abstract concepts that help you to think differently about the designs you are doing. The material is very well prepared, and the course is engaging and always giving you something to think about for the rest of the week.”</image:title>
      <image:caption>Johannes Schweig Product Designer at Valsight View LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8da0d88e-efbf-4cc3-ba9a-8ebabcbf7ebe/Pete_Armitage.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/terms-conditions</loc>
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    <lastmod>2023-08-03</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/audience-strategy-worksheet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/656e8bf1-2fe7-4fbc-9169-566206acf2aa/Audience_Strategy_Worksheet-Asset_Preview.png</image:loc>
      <image:title>Download the Audience Strategy Worksheet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/beyond-aesthetics-newsletter</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/db170b75-2c02-4b77-9ce5-929c09d37701/Fountain_Institute_Newsletter-Collage-min.jpg</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1619600444420-1R412P47FQ13471IMJDW/Jeff_is_square.png</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design - “Hi, I'm Jeff! Before founding the Fountain Institute, I helped tech companies in the U.S. and Germany go from early-stage startups to profitable international competitors. In my last role, I got to help thousands of UX/UI designers break into the design field as Head of Design of CareerFoundry. I’ve worked on tech and product teams since 2011.”</image:title>
      <image:caption>Advises on the product, strategy, and research sides of design View Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/846a1e8f-d47f-4866-842e-dd4b1d12427d/Hannah-Square.jpg</image:loc>
      <image:title>Fountain Institute Newsletter: Weekly Advice on UX &amp; Product Design - “Hey, I’m Hannah! Before founding the Fountain Institute, I ran my own branding and web design studio. I have been creating participatory learning experiences in art education for fifteen years.”</image:title>
      <image:caption>Advises on the facilitation, education, and participatory sides of design View Linkedin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/apply-to-the-guild-of-working-designers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/611df1f3-5ba5-4f81-85ba-790b5c5fef73/Guild_of_Working_Designers_banner-min.png</image:loc>
      <image:title>Apply to the Guild of Working Designers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/65c9e815-3554-4366-a3df-aa9715120990/Guild_of_Working_Designers_Members.jpg</image:loc>
      <image:title>Apply to the Guild of Working Designers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/ux-research-canvas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/5ec3c299-5b9e-4c51-8562-28f38fa07d4b/UX_Research_Canvas-Asset_Preview.png</image:loc>
      <image:title>Download the UX Research Canvas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/experiment-cards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/35a01952-5a8e-44b9-8ba3-24bd11475b0e/Experiment_Cards-Asset_Preview.png</image:loc>
      <image:title>Experiment Cards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/e5995a75-81ae-4020-ae9e-3530894e0be7/Experiment_Card_Walkthrough-Fountain_Institute.gif</image:loc>
      <image:title>Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8875ae32-8b94-42a5-9358-7433f7053d33/Experiment_Analysis_Card_Walkthrough-Fountain_Institute.gif</image:loc>
      <image:title>Experiment Cards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/code-of-conduct</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/continuous-ux-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0279b02a-e634-42d7-88fc-92ff6a98d0a0/Find+time+for+Research.jpg</image:loc>
      <image:title>Continuous UX Research: LIVE - Start a weekly research practice</image:title>
      <image:caption>Learn how to make research a weekly ritual that will put users at the center of your design process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/499efe58-4f47-4ac4-80b6-d9043d4804b0/Build+Customer+Expertise.jpg</image:loc>
      <image:title>Continuous UX Research: LIVE - Manage insights systematically</image:title>
      <image:caption>Discover industry-changing insights every single week and grow your customer knowledge exponentially.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ffa51781-e26e-4dee-b213-ccc1c648d8cb/Facilitate+product+discovery.jpg</image:loc>
      <image:title>Continuous UX Research: LIVE - Facilitate product discovery</image:title>
      <image:caption>Make sure you’re designing the right thing with formative user research that will take the guesswork out of design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/22c118a5-0607-40a1-9a44-6082fe6e90aa/CXR_Fountain_Institute-short.png</image:loc>
      <image:title>Continuous UX Research: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c0d3ceac-449b-45bc-9147-db06eefe63d9/CUXR-Course_Brochure-Thumbnail3.png</image:loc>
      <image:title>Continuous UX Research: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8c0e2b45-4452-4026-a400-7092a8f89877/Schedule_and_System-min.gif</image:loc>
      <image:title>Continuous UX Research: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8da0d88e-efbf-4cc3-ba9a-8ebabcbf7ebe/Pete_Armitage.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/25980d4e-1c4e-4f10-b0f0-d935545faf72/Live%2C+Interactive+Workshops.gif</image:loc>
      <image:title>Continuous UX Research: LIVE - Interactive Workshops</image:title>
      <image:caption>Packed with participation, not lecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/697fbc08-e18d-444f-b0da-d3f22bc5ca1a/Group+%26+Breakout+Discussions.gif</image:loc>
      <image:title>Continuous UX Research: LIVE - Breakout Discussions</image:title>
      <image:caption>So that everyone has a chance to be heard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/3e113ac7-13fc-4cdc-935c-316520115dd1/Miro+Templates+%26+Frameworks.gif</image:loc>
      <image:title>Continuous UX Research: LIVE - Actionable Frameworks</image:title>
      <image:caption>To apply your learnings immediately</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c8fe1153-d95e-43cf-b396-148e97a244e2/Real-World+Assignments.gif</image:loc>
      <image:title>Continuous UX Research: LIVE - Real-World Assignments</image:title>
      <image:caption>From your current position and useful today</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/45e17414-3462-431a-9fde-11969c242a68/dedicated+coaches.gif</image:loc>
      <image:title>Continuous UX Research: LIVE - 2 Dedicated Coaches</image:title>
      <image:caption>To guide you before, during, and after the course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/318defa2-27f3-42ea-8d9a-21a482156bda/Jenny_Lermander.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/8f9def13-d510-4ab2-abf9-6bc04fc0bcd1/Course_Schedule-TFI.png</image:loc>
      <image:title>Continuous UX Research: LIVE</image:title>
      <image:caption>Total time: 6-10 hours per week (course times shown here based on Berlin Time CET)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9c84ec0a-cacf-4cfa-a391-f19c9654c4f4/Ryan_Purdy.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/325f7886-d9d5-4cc4-8540-2ddd029b5cdb/Education_Budget-thumbnail-Fountain_Institute.png</image:loc>
      <image:title>Continuous UX Research: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/4acc5b10-1d22-43d3-a037-f2df4a77fc1c/1645129500336.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/49766102-3408-4350-b39d-8e356871f88c/After_CUXR-Fountain_Institute.jpg</image:loc>
      <image:title>Continuous UX Research: LIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1619455233333-PD6ZUPW2N4LVF74Z0CDG/Jeff.png</image:loc>
      <image:title>Continuous UX Research: LIVE - Jeff Humble</image:title>
      <image:caption>Hi, I’m Jeff! I love designing learning experiences where people explore new concepts. I’ve worked as a UX, UI, and product designer at startups for over ten years. I helped thousands of UX/UI designers break into the design field in my time as Head of Design of CareerFoundry. This program is based on dozens of conversations with mid-career designers that feel stuck delivering other people’s solutions. Hear Jeff’s Story or View LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1633544083300-10CLZM0NCFTWLVN82HXP/Hannah-Round-BW.png</image:loc>
      <image:title>Continuous UX Research: LIVE - Hannah Baker</image:title>
      <image:caption>Hi, I'm Hannah! I have been creating participatory learning experiences for over fifteen years. I began the first ten years of my career path as an artist and educator, then transitioned into brand and web design. I'm now combining my past two career paths to create learning experiences for designers in the middle of their careers. Hear Hannah’s Story or View LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/039ef9e4-1c2b-4a3a-a547-0cfe651afd0a/UX_Research_Short_Course2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c99ebef3-2dd3-43de-bc95-a99fec6d0087/1633806707043.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefountaininstitute.com/designing-product-experiments</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/0d81c48b-37b8-475f-b5d8-4daf1c607455/1562779993169.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/9272ca07-a9ae-44c1-b5c6-a9480177c77f/Emre+Ozocal.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/105a5851-be8b-43cb-a806-c847b74eaabc/Kenji+Kaneko.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7fb80184-1bab-4a88-aae8-ef5156a34857/Anna+Stutter+Garcia.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7b475f97-c4b8-4e5f-86ff-21c67675a0b5/Test+more+than+usability.jpg</image:loc>
      <image:title>Designing Product Experiments: LIVE - Test desirability, not just usability.</image:title>
      <image:caption>Validate ideas rapidly with lo-fi experiments that uncover early signals of success before investing in hi-fi design &amp; code.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/7c4dec73-b7e7-48aa-a1f7-c01ef8797ed7/Learn+from+real-world+behavior.jpg</image:loc>
      <image:title>Designing Product Experiments: LIVE - Turn prototypes into experiments.</image:title>
      <image:caption>Tackle assumptions with believable innovation tests that turn your design skills into innovation skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c269e472-9664-4260-b793-9b279db7f68a/Influence+product+decisions.jpg</image:loc>
      <image:title>Designing Product Experiments: LIVE - Remove the guesswork.</image:title>
      <image:caption>Build evidence for ideas and make better product decisions with the most trustworthy source of all: real-world customer behavior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/250f08d5-5034-4a3f-9469-6f48938a99a2/DPE_Fountain_Institute-short.png</image:loc>
      <image:title>Designing Product Experiments: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c60724f5-5472-408b-b61f-5ad5f255c881/DPE-Course_Brochure-Thumbnail3.png</image:loc>
      <image:title>Designing Product Experiments: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/c7fd8402-7778-4b40-a57f-390f472fb008/Discovery_and_Delivery_methods.gif</image:loc>
      <image:title>Designing Product Experiments: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/ac966d31-0c40-463b-882e-4c88b1cfc0ef/Live%2C+Interactive+Workshops.gif</image:loc>
      <image:title>Designing Product Experiments: LIVE - Live, Interactive Workshops</image:title>
      <image:caption>Packed with participation, not lecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/af06b6df-7acf-4157-befc-e17637a6858a/Group+%26+Breakout+Discussions.gif</image:loc>
      <image:title>Designing Product Experiments: LIVE - Group &amp; Breakout Discussions</image:title>
      <image:caption>That encourage diverse opinions &amp; perspectives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/f407ff04-a705-4b06-8204-7a4023a283e1/Miro+Templates+%26+Frameworks.gif</image:loc>
      <image:title>Designing Product Experiments: LIVE - Miro Templates &amp; Frameworks</image:title>
      <image:caption>To apply your learnings immediately</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/bf669293-b9e4-479b-88e1-20d75e299bd5/Real-World+Assignments.gif</image:loc>
      <image:title>Designing Product Experiments: LIVE - Real-World Assignments</image:title>
      <image:caption>Based on your current position and useful for you</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/a7888841-a26a-4e56-9663-65f89c10fdca/dedicated+coaches.gif</image:loc>
      <image:title>Designing Product Experiments: LIVE - 2 Dedicated Coaches</image:title>
      <image:caption>To guide you during the whole learning experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/fd1d9ddf-18db-479a-97c0-88931ab39717/Course_Schedule-TFI.png</image:loc>
      <image:title>Designing Product Experiments: LIVE</image:title>
      <image:caption>Total time: 6-10 hours per week (course times shown here based on Berlin Time CET)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/325f7886-d9d5-4cc4-8540-2ddd029b5cdb/Education_Budget-thumbnail-Fountain_Institute.png</image:loc>
      <image:title>Designing Product Experiments: LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/600f6f59-a075-4b10-a84f-c7085b5da348/After_DPE-Fountain_Institute.jpg</image:loc>
      <image:title>Designing Product Experiments: LIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc5935a7224ad2839d7e750/1619455233333-PD6ZUPW2N4LVF74Z0CDG/Jeff.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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